November 25, 2013

Where have all the keywords gone?

google-rip

4 analytics alternatives to the late, great Google Keyword Tool

Target audience: Marketing professionals, SEO specialists, PR pros, analytics managers, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Guest post by Megan Totka
ChamberofCommerce.com

MeganTotkaGoogle has done it again. No, they haven’t come out with a new feature, tool, or platform designed to enrich our digital lives — they’ve killed another useful and beloved feature that millions depended on daily. First it was the Google Reader … and now it’s the Google Keyword Tool.

This move feels like Google has casually flushed years of SEO work down the drain and sent experienced, confident Internet marketers to scramble around in the dark. Continue reading

November 6, 2012

Are you using updated keywords for your business?

Or, why your keywords suck and are outdated

Chris AbrahamYou probably built your website years ago. You’ve probably never updated your CV, just added your latest jobs and clients to the top. Your corporate bio, what you do, your products and services were probably written back either when your company opened, when you ported your brochures to the web, or the last time you did a major revision. Like I said, probably years ago.

Why does this matter?

If you don’t add the exact, literal titles, subjects, hashtags, and keywords people are using to find you and your services, then you won’t be found at all

Language evolves very rapidly, and how it evolves has little or nothing to do with what you call yourself, how you describe your products and services, or the keywords you have locked and loaded into your tweets, your websites, your hashtags, your textual links, your Google AdWords contextual ad campaigns, your Facebook ad programs and Twitter promoted tweets.

If you don’t refer to your services in the same way that others do, you’ll be surprisingly invisible when it comes to your prospects finding you on the Internet. If you don’t add the exact, literal titles, subjects, hashtags, and keywords that people are using to find you and your valuable services, then you won’t be found at all. Continue reading

October 25, 2012

11 Google Analytics tricks to use for your website

Guest post by Eugen Oprea

Do you know what is the most common question that I get every day on social media, forums or email?

“How do I get insights about my Google Analytics data?”

People approach me saying that they have had a Google Analytics account for years, but that they look only at page views or the number of visitors they get.

This is wrong. This is so wrong when they have powerful free Web analytics tools that they can leverage to learn more about their visitors and use those insights to better serve their visitors. Continue reading

February 11, 2009

Keywords, search marketing and data mining


Image by kgtoh on BigStockPhoto.com

JD LasicaI‘m covering SMX West — the Search Marketing Expo, taking place at the Santa Clara Convention Center this week — as press, alongside hundreds of marketing professionals, SEO gurus and webmeisters who are chiefly interested in how to boost their search marketing IQ.

For instance, 200 to 300 people turned out at Tuesday’s session on SMX Boot Camp: Keyword Research Tools & Techniques by Christine Churchill, founder and CEO of KeyRelevance. I haven’t spotted any other writeups of the session, so I’ll share the highlights here — because I believe that the community becomes richer as we become better informed about the tools available to us.

Keyword marketing

“Keywords are the bedrock of search marketing,” Churchill told the audience. After all, she pointed out, we still live in a text-based world. How often do you type terms into a Google search box? Yes, exactly.
Continue reading