February 23, 2010

17 visionaries predict impact of social on the enterprise

Nicholas de Wolff, National Film Fes­ti­val for Tal­ented Youth: "Too many peo­ple are div­ing into the Web 2.0 and 3.0 pools before they even know with whom they are swim­ming."
Nicholas de Wolff, National Film Fes­ti­val for Tal­ented Youth:
“Too many peo­ple are div­ing into the Web 2.0 and 3.0 pools
before they even know with whom they are swim­ming.”

Social business seen as making seismic waves in marketing, sales, operations

Christopher RollysonThe adoption of Web 2.0 and social networking accelerated significantly over the past year, and it shows no sign of stopping. Global digital word of mouth is disrupting growing swaths of business models, and CEOs want to understand its opportunities and threats. Although the Web is resplendent with prognostications from social media gurus, the voices of enterprise practitioners are too rarely heard.

To remedy that, I’ve gathered the perspectives of highly experienced executives who share their thoughts on how Web 2.0 is changing their businesses and mindsets. They also share its limitations and problems. Keep in mind that each contributor wrote independently, and I have made no attempt to unify their views, although I will offer my analysis and conclusions as well as the intriguing backstory below. Here is a sampling of the group’s eclectic insights:

  • A seismic shift in marketing is emergent, and chief marketing officers will require robust strategies to succeed consistently with Web 2.0 and use it to their advantage.
  • Gamification will redefine “work” and “play” and gradually make them indistinguishable.
  • Performance demands on government will force it to shed its laggard stereotype and pioneer social business at local and federal levels.
  • Arguably the biggest disruption of all is that green energy is enabling billions of previously unconnected people to join the world as participants; China and India are two of the fastest growing economies of the world, and millions of people are jumping online every year. Infrastructure limitations are forcing extreme innovation.

Continue reading

December 17, 2009

Transitioning to a digital news world

Transitioning from a print to a digital news world from JD Lasica on Vimeo.

JD LasicaIf I were starting out in journalism today, I’d probably opt to work for a Web-based publication — or start my own — rather than learn the ropes at a newspaper. Because those ropes are becoming increasingly frayed.

We’ve been checking in periodically with young people in the journalism field to get their take on how they’re dealing with the enormous changes taking place in the mediasphere.

One such person who immediately impressed me is Sharon Vaknin, a student at San Francisco State University journalism-logoand a producer/gadget guru at CBS Interactive’s CNET.com. She discusses her entry into journalism, broadcasting and the news business in this 6-minute video interview shot at a busy intersection in San Francisco.

Sharon says she’s “not really worried about” the future of the news business. “Web 2.0 has given us the opportunity to be more collaborative,” she says. “Because online is so collaborative right now, news will never disappear.”

She points to innovative programs like the New Media Lab and Visioning Summit as helping in the transition between traditional print journalism and its digital future.

Watch, download or embed the video on Vimeo Continue reading

November 24, 2009

The New Journalist in the Age of Social Media

New Media Lab brings together nonprofits, citizen journalists, social media experts

JD LasicaI‘m at Day 2 of a remarkable two-day conference that is bringing nonprofits, citizen journalism and social media together in ways I’ve never seen before.

I’m jazzed, hopeful and intrigued by the challenges ahead. The passion in the room is palpable. The 40 people who convened at the Visioning Summit yesterday in San Francisco, and the 30 participants who are steering the program today, consist of some of the most talented and forward-thinking innovators — nonprofit execs, strategists, journalists from the Bay Area, Miami and Finland — that I’ve come across in recent years.

Above is the presentation I gave at this gathering, organized by a group of nonprofits in a project called the New Media Lab (there’s no public presence yet, just a private wiki). And while its focus is squarely on the role that journalist/media producers will play in our project, it can also be applied to the new roles that journalists should be expected to take up in an age of social media if you work for a startup, whether it’s for-profit or nonprofit.

Called Doing Good 2.0: The next-generation’s impact on communication, media, mobile & civic engagement, it looks at the forces driving Web 2.0 and the next-generation Internet, the role of mobile, the new cultural norms that social media is ushering in, and the role of the New Journalist: how we need to still tell compelling stories about people and causes but how we also need to expand our repertoire in this new arena by wearing multiple hats:

• entrepreneur
• conversation facilitator
• social marketer
• futurist
• metrics & research nerd
• journalist/storyteller

Here are some of the questions we’ve just begun to tackle:

Should nonprofits create their own media?

What should be the business model for social cause organizations in the future?

Continue reading

October 19, 2009

Takeaways from Blogworld Expo

Anthony Edwards

Anthony Edwards of “ER” fame did his first tweet — to raise funds for the first children’s pediatric training hospital in Africa.

Bloggers, journalism, celebrities and what the future holds

JD LasicaThere was a little bit of a SXSW vibe at the just-ended Blogworld Expo in Las Vegas — a communal feeling where the goings-on in the sessions (on the whole, consistently engaging) were overshadowed by the face time and first-time encounters between longtime Twitter friends. To be sure, BlogWorld is a smaller affair than SouthBy — one official told me 1,500 people turned out for the Causes/Activism track on Thursday, 5,000 for the next two days — but from my vantage point, it seems that the social media phenomenon has rejuvenated ones of the world’s oldest and largest new media gatherings.

Twitter was front and center throughout the affair, both on screen — where rolling tweets of each session’s hashtags were displayed (though not consistently) — and as a way for conference-goers to figure out evening social plans. And cameras and recorders were everwhere — here’s my Flickr set of BlogWorld.

Below is a recap of the highlights in my field of vision (see after the jump). In addition, I just posted 8 tips for raising funds online — a recap of the Tools for Nonprofits panel that I moderated at Blogworld — over at our sister site, Socialbrite.org.

Journalists vs. bloggers: Can we please move on?

As regular readers know, I’ve been blogging about journalism, blogging, and the need for journalists and bloggers to love each other and use the best elements of both worlds since 2001, when I started this blog (then called New Media Musings). See, for example, Blogs and Journalism Need Each Other in Harvard’s Nieman Reports in Fall 2003.

So it’s now irritating, and not merely tiresome, to attend a new media conference where too many of the sessions veered into hostility toward traditional news organizations. The audience questions to and reaction to CNN weekend anchor Don Lemon (below), was a case in point.

Don Lemon

Why should bloggers want to work with CNN? Lemon should have more artfully worded his reply — “The plain truth is that my platform is bigger than your platform” — but, with the exception of a few outliers like iJustine or cross-over Twitter celebrities, that’s still true. It’s not about CNN, it’s about reach and bringing value to more people.

The notion that crowdsourced amateur journalism can supplant professional journalism, and actually do a better job — which many in the audience truly believe — is not only ludicrous but potentially dangerous to our democratic institutions. Journalism that ferrets out corruption, that takes the pulse of a community, that sheds a light on international events is hard work, something that the crowd tends to avoid. Just ask anyone toiling in overworked, understaffed independent journalism publications like Spot.us, AliveinBaghdad, Pro Publica, or the just-launched Oakland Local.

Similarly, I’ve finally found a fundamental disagreement with my friend, colleague and fellow Traveling Geek Robert Scoble. I tweeted my dismay at the bottom-line premise of his panel, How Social Media Is Changing the Definition of News: that news sites should pass along rumors and second-hand reports without fact-checking them. “The old world was i fact-checked before I published, in this new world i can correct it after the fact,” Scoble said.

Immediately after the panel, he cited TMZ’s early report on the death of Michael Jackson and the fact that no one remembers who reported it second. “It’s over. It’s over,” he told me, referring to journalism’s authentication function. Continue reading

October 5, 2009

Highlights from ONA 2009

JD LasicaAt first glance, the Online News Association’s annual conference this past weekend looked like a throwback to the early days of Web journalism, with lots of familiar faces from the early days of the esteemed new media group. Jai Singh (now managing editor of the Huffington Post), Staci D. Kramer of paidContent, Joan Walsh of Salon, author Scott Rosenberg, consultant Elizabeth Osder, Jonathan Dube, Tom Regan, academics like Paul Grabowicz and Rosental Alves — one might think the San Francisco Hilton had added a Wayback Machine room.

But the sessions, organized by Josh Hatch of USA Today and his team, were generally engaging and forward-looking, a refreshing contrast to the doom and gloom that afflicts most news industry gatherings. The reason? These are the hands-on new media staffers, not the publishers or top-echelon executives who would clearly prefer if this whole Internet thing went away.

If this conference had a theme, it was: Journalism in the Age of Twitter.

I gave a presentation (online at Slideshare.net) on how journalists can use social media tools to build community, and it found a receptive audience. (See our sister site, Socialbrite.org, for 6 Twitter tips for journalists and 8 ways to use social media in the newsroom. Both include free printable handouts.) By and large, new media teams in online newsrooms are interested in seeing how the new generation of social tools can help advance journalism, which is why I like ONA best of all the media conferences. Continue reading

September 18, 2009

Social journalism: Using social networks to build community

JD LasicaHere’s the slide presentation I gave yesterday at the Pacific Northwest Newspaper Association Summit of newspaper publishers and ad managers. My talk turned out to be 80 minutes long.

A half dozen newspaper executives thanked me for the presentation afterward, so the message of change is resonating in some quarters. The question is whether enough publishers will have the courage to turn their battleships into speedboats and green-light the wholesale experimentation needed to help newsroom journalists engage with their communities.

So far, no media companies have contacted Socialmedia.biz for consulting work (yes, we’re very busy with clients in other sectors), so I’m doubtful. Continue reading