This interview is part of my series “Making Money from Podcasting” (read summary “9 Successful Techniques for Making Money from Podcasting”) where I interview podcasters who are actually generating revenue from their podcasts. There are many techniques, and here’s one person’s tale of how he’s making money from podcasting.
Build your brand to sell your services
John Jantsch is a marketing and digital technology coach and author of “Duct Tape Marketing”, which is also the name of his podcast and his company. He started the Duct Tape Marketing brand, a template for small business marketing, about seven years ago and two years after that, launched his podcast. Jantsch is amazed how just having a show, even though completely unknown at the time and with very few listeners, gave him tremendous access to well known people and authors. It was a great way to make an introduction. He simply sent an email that said, “Interview request.” Not knowing who Jantsch was at the time, many well known people, including social media luminaries such as Seth Godin and Guy Kawasaki, agreed to be on his podcast. Those interviews initiated relationships that resulted in both Godin and Kawasaki contributing to Jantsch’s book.
Interview (Time: 9:51)