March 19, 2010

DaleCarnegie.com’s book giveaway & iPhone app

JD LasicaIgenerally don’t write about our social media clients — but DaleCarnegie.com has just launched its first iPhone app and, to help publicize it, they’re giving away 200 copies of the classic business book How To Win Friends and Influence People. As part of the promotion, Socialmedia.biz readers will get 10 hardcover books shipped to your house.

More on the contest in a moment, but you should know about the Secrets of Success app. Here’s the Newsroom Page that we helped build, offering background and media assets.

Dale Carnegie Secrets of Success App Tour

I do a lot of public speaking these days, so it was intriguing to hear billionaire Warren Buffett say in this YouTube video: “I was terrified of public speaking when I was in high school and college — I couldn’t do it, I’d throw up — so I took this Dale Carnegie course.” As soon as he finished it, at age 20, he applied to be a teacher at the University of Omaha “because I wanted to get in front of people.”

What’s cool about the Secrets of Success app — which, yep, I plunked down 99 cents for in the iTunes Store — is that it goes far beyond public speaking into tips and tactics for mastering workplace culture, presentation effectiveness, team member engagement, leadership development, sales effectiveness, customer service and lots more.

Embedded at top is a 90-second tour of the Dale Carnegie Secrets of Success App. It’s one of the biggest iPhone apps I’ve seen, weighing in at 127MB because of all its video components — so make sure you download it over wi-fi, not by cellular.

The app outlines basic human relations principles and shares tips, techniques and daily “confidence boosters” exclusive to Dale Carnegie Training’s well-known workshops and courses. Not every video clip hits the mark, but on the whole Secrets is a good way to sharpen your professional edge or boost your confidence to grab the next rung in your career ladder.

Want a free hardcover book?

As part of this promotion that David Spark and I are running for Dale Carnegie Training, Socialmedia.biz will be giving away 10 free copies of How To Win Friends and Influence People — which, by the way, has sold more than 15 million copies worldwide over the years and garnered 756 customer reviews on Amazon. Continue reading

November 3, 2009

5 ways to improve your presentation skills

Improving your presentation skills from JD Lasica on Vimeo.

JD LasicaIf you give presentations or speeches in public — ranging from a workshop panel appearance to a keynote lecture — chances are that you could benefit from sharpening your presentation skills.

I met Danielle Daly, co-founder of Rexi Media, at Blogworld Expo last month and was immediately impressed with how she and the Rexi Media team are helping to enhance the communication and presentation skills of executives and managers at Fortune 500 companies. In this 6-minute video interview, Danielle discusses 5 ways to make your presentation skills more effective.

Presenter ProThis week Rexi Media is releasing an update to its already popular iPhone app, Presenter Pro, which lets you bone up on your presentation skills during your spare time (cost: $1.99). Presenter Pro focuses on 5 areas for enhancing presentation skills:

1) Body language: This covers areas such as effective gestures, facial expressions, eye contact, cultural gestures, use of passion, visualization, descriptive gestures, and others.

2) Vocal variety: How to add interest to your speaking style, how to sound more confident, how to add ingredients such as articulation, inflection, rate, pauses, changes in inflection and volume, and so on.

3) Structure: How to plan and structure your talk, how to hook listeners with an effective opening, how to manage time and enlist participation, how to end on a high note.

4) Visuals: How to think in pictures, how to marshal facts visually, how to use visual aids, use of color, balance and contrast, use of repetition, and so on.

5) The words you use: Think carefully about the contents of your talk — be human and accessible, know your stuff, relate real experiences, be persuasive, be economical and descriptive, avoid condescension and apologies. Continue reading