March 19, 2010’s book giveaway & iPhone app

JD LasicaIgenerally don’t write about our social media clients — but has just launched its first iPhone app and, to help publicize it, they’re giving away 200 copies of the classic business book How To Win Friends and Influence People. As part of the promotion, readers will get 10 hardcover books shipped to your house.

More on the contest in a moment, but you should know about the Secrets of Success app. Here’s the Newsroom Page that we helped build, offering background and media assets.

Dale Carnegie Secrets of Success App Tour

I do a lot of public speaking these days, so it was intriguing to hear billionaire Warren Buffett say in this YouTube video: “I was terrified of public speaking when I was in high school and college — I couldn’t do it, I’d throw up — so I took this Dale Carnegie course.” As soon as he finished it, at age 20, he applied to be a teacher at the University of Omaha “because I wanted to get in front of people.”

What’s cool about the Secrets of Success app — which, yep, I plunked down 99 cents for in the iTunes Store — is that it goes far beyond public speaking into tips and tactics for mastering workplace culture, presentation effectiveness, team member engagement, leadership development, sales effectiveness, customer service and lots more.

Embedded at top is a 90-second tour of the Dale Carnegie Secrets of Success App. It’s one of the biggest iPhone apps I’ve seen, weighing in at 127MB because of all its video components — so make sure you download it over wi-fi, not by cellular.

The app outlines basic human relations principles and shares tips, techniques and daily “confidence boosters” exclusive to Dale Carnegie Training’s well-known workshops and courses. Not every video clip hits the mark, but on the whole Secrets is a good way to sharpen your professional edge or boost your confidence to grab the next rung in your career ladder.

Want a free hardcover book?

As part of this promotion that David Spark and I are running for Dale Carnegie Training, will be giving away 10 free copies of How To Win Friends and Influence People — which, by the way, has sold more than 15 million copies worldwide over the years and garnered 756 customer reviews on Amazon. Continue reading