iphone – Socialmedia.biz http://socialmedia.biz Social media business strategies blog Fri, 29 Dec 2017 08:16:17 +0000 en-US hourly 1 Mailbox: Manage your Gmail inbox with ease http://socialmedia.biz/2013/04/11/mailbox-manage-your-gmail-inbox-with-ease/ Thu, 11 Apr 2013 12:11:53 +0000 http://socialmedia.biz/?p=24685 Continue reading ]]> mailbox

Mobile app is a productivity game changer

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SchlemmingerThe appMailbox

Cost: Free (reservations currently taken, with real-time countdown to when you get yours)

Use cases: Manage your Gmail inbox with markedly more ease! The snooze button alone is a reason to try this because it gives you quick options for when the note can be presented back to you. That’s a lifesaver for those on frequent deadlines who are beholden to their inbox, but would like to avoid the distraction of dealing with unread messages right away. Mailbox uses the swipe motion to manage a handful of key actions including: archive, delete, snooze (aka handle later), and add to list.

Platforms: iOS.

First impressions: Mailbox’s crisp design delivers an email management experience that is both simple and intuitive. “Zero inbox” has never been more possible – Tim Ferriss would be proud! Once you launch it, an option is to “archive everything” so you get to start fresh. Multiple Gmail accounts are supported. Mailbox has joined forces with the popular cloud file-sharing company Dropbox to build out features (hopefully, the VIP tag). Overall, this app is a productivity game changer!

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How to boost your Klout score with Flipboard http://socialmedia.biz/2012/10/10/how-to-boost-your-klout-score-with-flipboard/ http://socialmedia.biz/2012/10/10/how-to-boost-your-klout-score-with-flipboard/#comments Wed, 10 Oct 2012 13:02:07 +0000 http://socialmedia.biz/?p=23042 Continue reading ]]>

Give more than you take — and get rewarded for it

Chris AbrahamI’ll get to the point: My secret to being amazingly and profoundly engaged with so many of my followers on Twitter, my friends on Facebook, and my circles on Google+ is because I cheat.

Whenever I am between things, in lines, waiting for something, and even on boring conference calls, I pull up Flipboard and read what my followers, friends, and circles are sharing and I generously retweet, +1, like, favorite, share and comment. I believe that Flipboard is my secret weapon when it comes to improving and maintaining my Klout score. Why? Well, the more I give, the more I get. The more items I honestly and earnestly retweet, favorite, +1, like, and share, the more willing and game the people I share are also willing to take the few seconds it takes to retweet me back.

One of the hardest things to do when it comes to participating in social media is trying to give more than you take. In order to really grow your reputation online you really need to be perceived as giving more than you take. Generosity is always rewarded in this marathon of social media engagement. In order to make the most of your work online, you need to work on becoming connected with your online community. Social media demands not only commitment to feeding the beast — the 24/7 maw of content-creation — but it also requires that you take an interest in what your followers and your friends are posting as well.

Begin with the automagically generated personalized newspaper

Flipboard makes it easy to do this. When you install it, immediately go to the red ribbon with the magnifying glass on it. Here you can login, link up all of your social networking credentials and Flipboard will automagically generate a personalized newspaper for you to peruse. Of course, you can also follow various topics and news sources and so forth — and I do that as well — but the real juice happens when you share the content of real people with whom you’re connected via reciprocal connection rather than just sharing content fed to you directly from online media sources.

And since I really only like, share, favorite, +1, and retweet stuff that resonates with me, it helps build my character online, allowing me to build not only my personal and professional brand with my followers but it also allows these real people to get to know me better based on what I like, as well. Additionally, all of this great content aggregates right to me, so I become not just more broadly informed but also way more deeply informed as well. Why? Because birds of a feather flock together.

This is especially important for us social media experts, social media ungurus, and social media marketers. We tend to be a little heavy-handed and tend to do a lot more egocentric and self-serving posts than other folks. It’s our business. Tempering our perceived abuse of these platforms with authentic sharing and an engaged back-and-forth is essential, otherwise people will tune out and we risk being unfollowed for being a little spammy.

Flipboard even knows how to set up an editable RT the right way

Because Flipboard isn’t an open mic, you won’t be tempted to read your own poetry, to just speak about your own brand. Since Flipboard is a reader that allows full social engagement and wraps it up with a very gorgeous bow (the UI is amazing and makes even the simplest blog posts feel like a full-color glossy magazine), it’s no pain to consume all the share of everyone you too often ignore. Instead of being painful torture, it’s actually quite amazing.

Even more, because of how easy it is to navigate through the cross-platform interface — including uniquely designed Apple iOS apps for iPhone and iPad and a very attractive interface for the Android as well — it’s easy to breeze past the articles, tweets and posts that don’t interest you and then move on to content that catches your eye. You can easily favorite, +1, retweet, or retweet with comment. And, for you Twitter grammar geeks, Flipboard knows how to set up an editable RT the right way, conveniently adding an RT before the quoted tweet and none of that stupid quote stuff that some of the other tools offer.

It reminds me of when I was a young poet in college. I would go to poetry readings and I would spend all of my time on my own poetry — as was everyone else. Everyone was reading, reading, reading, and nobody was listening to other poets. The audience was full of people who were spending all of their time reading or prepping to read and no one was listening.

Same thing with social media. Most brands and companies are spending all of their time talking talking talking, sharing sharing sharing, link-dropping link-dropping link-dropping, that even just listening a little, engaging a little, even responding sometimes, is really appreciated — and really unexpected, too.

Spend some time every day giving back. Before Flipboard, it was still essential but a pain in the neck. With Flipboard, it’s actually a very informative and entertaining pleasure.

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How Flipboard is changing everything http://socialmedia.biz/2012/07/17/how-flipboard-is-changing-everything/ Tue, 17 Jul 2012 15:00:21 +0000 http://www.socialmedia.biz/?p=22160 Continue reading ]]> Chris AbrahamI first told you that Pinterest redefined social media from being mostly text to being mostly photos, illustrations, graphics, and infographics.

Now, illustrating your content is not just preferable, it’s mandatory. Facebook, Google+, and Twitter have become much better at following links and automagically populating your shares with photos, videos, titles, and teasers (instead of just making your Bit.ly links hot); aggregator sites such as The Huffington Post and link-share and social bookmarking sites also spider the link, proffering a selection of images to choose from to be associated with each submission.

If your goal is to be shared or read and you’re participating in social media in order to further your personal or corporate brand, then blog, tweet, Facebook, Tumbl, and Posterous without illustrating that content with a photo, chart, illustration, pull-quote, logo, portrait, or infographic at your own peril.

I have sort of known this for years, especially since I share like crazy. I knew that digg and reddit always looked for an illustrative graphics file every time I would submit a link and I knew that Facebook and Twitter would even give me the option of choosing which photo would best define my thousand words — I knew that.

But it wasn’t until I heard that Flipboard had really grown up and matured to include Google+ and Instagram — as well as rich-content like in-line podcasts and videos — that I took another look and my hat blew off! And I bloody love it (and I get why you all have loved it forever, but I was very old school and did my reading via Google Reader on the web and Reeder on my iPhone).

Flipboard is an app for smart phones and tablets. Until recently, it only offered apps for iOS devices but it’s now Android-friendly. It takes all your own personal social media walls and streams and mashes them together with breaking news, sponsored content, topical content (you can choose from a dozen topics, including Fashion, Style, Design, Technology, Entertainment, etc), and my very mature and awesome collection of RSS news feeds via my Google Reader and reformats and displays them to look very much like an eBook or digital version of the New York Times, Wired, National Geographic, or whatnot — rife with illustrations, cover stories, pull quotes, and panoramic photos.

It is really mesmerizing. Now my Klout score is going through the roof because reading content from the 12k folks I follow on Twitter and the 4,800 I follow on Facebook and on Google+, and the thousands of feeds I have imported to Google Reeder is a morning breeze! I love it. I am engaging more, I am listening better, I am missing less, and I am generally entertained. I am finally doing what I said that you should do: listen 80% and talk 20% (who has the time, right?)

I have been paying attention to my reading habits, too. And I am drawn to pretty things: embedded video content, audio content, infographics, photos of pretty girls, photos in general, scenics — actually, I am almost only drawn to content that has an associated visual element.

It’s impossible not to be drawn to these rich-content posts because Flipboard always gives them at least a quarter of the page but often gives closer to 1/3 to half the page — even for content that is brief. A good, high-quality, high-resolution image always gets you better visibility as simple tweets or Facebook posts without a visual component always just gets pulled together into a list to the side, crushed together with all the other text-only tweets.

Links to other articles with visual content also works because Flipboard populates your Twitter RTs with the destination’s graphic elements as well as makes it simple to read that target content inline with the Flipbook app — very seamless and also very easy to share, retweet (so, in many way, the very best solution is to Facebook, tweet, and G+ longer-form content that, itself, is well-illustrated with photos, videos, infographics, or attractive people.

One piece of advice for all the jerks who only share content teasers on their magazines or blogs, requiring me to leave Google Reader or whatever reader I am using and head off to your site, you had better put that illustration at the top because if it is below the “more” link, it won’t be of much benefit to sites like Flipboard and the other aggregators — though I hate that tactic, I understand that you have an ad revenue model and that you really would love to control the conversation a little bit more and maybe get some new readers and maybe a few comments — I get it, I get it. That said, heed my words and make sure there’s at least one photo of Lindsay Lohan before the “click to read more” link — otherwise, you’ll not only lose me but quite a few others — who can resist good dirt on Miss Lindsay?

Since I am trying to relate to my friends on Flipboard, I try to slow down and read the naked tweets and Facebook posts that are just lonely, lonely, 140-character blobs — but if I were less in love with my friends, I would really just blow all of those off and, instead, just dance around the colorful expanse of the nicer, kinder, prettier world of the illustrated web.

Mind you, that’s just me — but I tend to do all of my best cultural extrapolation with just the one data point: me. Even so, if you really want to draw the attention (and clicks through, reads, Likes, stars, favorites, retweets and shares) from your readers, use a picture.

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Why can’t I share to Google+ from my apps? http://socialmedia.biz/2012/05/29/why-cant-i-share-to-google-from-my-apps/ http://socialmedia.biz/2012/05/29/why-cant-i-share-to-google-from-my-apps/#comments Tue, 29 May 2012 15:00:51 +0000 http://www.socialmedia.biz/?p=21920 Continue reading ]]> http://fundraisingcoach.com/blog/wp-content/uploads/2011/12/googleplus-logo-300x300.pngChris AbrahamNow that I have my iPhone wired for sound, I do a majority of my tweeting and facebooking through the apps that I use. I use Instagram, which connects to my Twitter, Facebook, Flickr, Tumblr, Posterous, and FourSquare account. I use Hipstamatic and it connects and posts to Facebook, Twitter, Instagram, Tumblr, and Flickr, I use Posterous and it will cross-post to Twitter and Facebook. I use FourSquare and it posts to Twitter and Facebook as well; and I have started using GetGlue recently and I can check in to FourSquare as well as post to Twitter and Facebook. Even my RunKeeper app posts to Twitter and Facebook.

Hey, Google! Your Google Plus app isn’t anywhere to be found in this ecosystem of social media apps. What’s up with that? Is there a grand conspiracy that is keeping you outside the fold? Or are you just not putting the resources into campaigning with full commitment toward getting included in these apps that I use every day?

At first, I would post or check in separately to Google+, using the photos taken on Hipstamatic or Instagram, but recently I don’t really want to go through the trouble. The longer I use my iPhone, the more temperamental the iOS gets and the longer the latency required to actually post something. So, when I am short on time or with people, I will generally take a quick Instagram and get my Instagram family as well as Twitter, Facebook, Flickr, Tumblr, Posterous, and FourSquare in one shot — sorry Google+.

Convenience will always trump loyalty

So, what’s the theory here? I don’t think that “separate but equal” is going to work long-term. If Google intends for people to jump ship and commit 100% to Google+, then they’re pulling yet another Google Answers, Google Wave, Wiki Search, Dodgeball, Jaiku, and Google Buzz — R.I.P.

So, unless this strategy actually has a semblance of a historical track record of success, I really believe that Google needs to task some of their vetted rock stars and send them out and about into the world in a mad attempt to convince all the designers of the abovementioned apps — and more, across not just the Apple iPhone iOS but also to Windows Phone, Blackberry and Android — to integrate Google+ into their apps immediately because when you’re mobile and struggling with carriers, bandwidth, and operating systems, the path of least resistance always wins, and you Google cats are not making it easy (enough) for anyone.

For what it’s worth, this plea is completely selfish: I really want a little icon I can click when I post from my various and sundry location-aware mobile apps myself. But I have a feeling we’d all be way more likely to integrate the G+ capabilities we already have by virtue of having a Gmail account if it weren’t such a pain in the backside to do anything with Google+ when you’re spending the majority of our time doing other things on our phone besides squatting in the Google+ app.

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UppSite: Turn your website into an app in minutes http://socialmedia.biz/2012/05/10/uppsite-turn-your-website-into-an-app-in-minutes/ http://socialmedia.biz/2012/05/10/uppsite-turn-your-website-into-an-app-in-minutes/#comments Thu, 10 May 2012 13:01:54 +0000 http://www.socialmedia.biz/?p=21855 Continue reading ]]>

JD LasicaAfew days ago I sat down with Gal Brill, the founder and CEO of UppSite, an Israel-based start-up that can turn your website into an app in just minutes. At top is a video UppSite produced about their service, and at bottom is my interview with Gal.

As the Web turns increasingly mobile — with a majority of online Americans set to access the Internet through their mobile devices rather than their desktop or laptop computers within a couple of years — any sensible Web publisher should be thinking about how to optimize his or her site for mobile users.

“We’re democratizing the mobile era for any publisher.”
— CEO Gal Brill

I’ve written about a few such services, including WPTouch Pro (Have you made your site mobile-ready?) and OnSwipe (Make your site ‘swipeable’ on the iPad). But UppSite is the first service to come along that can turn any website or blog into an app — on the iPhone or Android — for free, in a matter of minutes. That’s pretty cool. (A Windows Mobile version is coming in a few months.)

Watch, download or embed our video interview on YouTube.

CEO Brill likens UppSite’s entry into the marketplace as akin to WordPress’s disruption of the blogging world, when it make it drop-dead simple to get a blog up and running in 5 minutes. UppSite’s mission is to help you enter the mobile era “in a truly easy way,” he says. In the coming years, he hopes and expects millions of sites — particularly small or mid-size publications — to do so.

“We’re democratizing the mobile era for any publisher,” he says.

A cross-platform solution that actually works

Up until now, online publishers have had to deal with the nightmare of developing and maintaining applications for each separate operating system: iOS (iPhone and iPad), Android, Windows Phone 7 and so on. Not only that, you’d be out of luck in some cases, depending on whether your site runs on WordPress, Blogger, Drupal, etc. While other services often offer little more than a prettified version of an RSS feed, UppSite promises native apps that offer a complete version of your site, with all of the important content and functionality.

How simple is UppSite to use? All it takes is for the website owner to enter some basic information, choose a theme, upload a logo and you’re good to go. Presto! After you’ve gone through the customization process, a mobile, iOS and Android version of your site will be generated. Critically, UppSite handles the submission process to the various stores, and will keep you updated on its progress.

Says Gal: “Some app providers will create a compiled file for you but then leave it to you to upload and implement it. ‘OK, so head to the app store, here’s a manual, figure out how to do it.’ We do it for you.”

The other nice part is that UppSite apps sport features that enable publishers to engage with readers and users. For example, site publishers can engage with readers directly from the app or notify readers whenever blog content is updated, resulting in more engagement and retention.

Coming soon: A shiny new Socialmedia.biz app

We just put UppSite through its paces by creating an app for Socialmedia.biz and will report back here when it’s live in the iTunes Store and Android Marketplace. What’s nice, though, is that even though it can take a couple of weeks to get an app approved for iTunes, the Web version is good to go almost immediately. So a user arriving on your site through a smartphone will see a site that’s ready for a mobile experience, even if it’s not as perfect as the native app that a user would have to download. (Unless I totally misinterpreted this!)

Publishers can choose from three types of payment options: a free conversion that gives all mobile ad revenue to UppSite, a $9.99 per-month option with a 50 percent ad revenue split with UppSite, and an enterprise solution that can be customized with UppSite as a per-demand, per-month option that allows the site owner to fully control the application. Most of the competitors we know about, like AppMakr, Duda Mobile, Conduit Mobile or BloApp, typically charge a fee for converting a site to mobile and shepherding it through the approval process, but UppSite hopes to make money through an ad network it’s launching.

UppSite officially launched at DEMO Spring in Silicon Valley, and I caught up with Gal a couple of days later on a sidewalk in San Francisco. I’m still playing with the service — as with any start-up, it still has a few kinks to iron out — but if you’re thinking about how to serve this teeming new audience of mobile users, UppSite should be very high up on your list of services to check out. Give it a spin!

Let me know if you have any questions about the service and I’ll pass them along to Gal and his team. Here’s our interview:

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Round two for forums and message boards? http://socialmedia.biz/2012/02/16/comeback-for-forums-and-message-boards/ http://socialmedia.biz/2012/02/16/comeback-for-forums-and-message-boards/#comments Thu, 16 Feb 2012 13:02:52 +0000 http://www.socialmedia.biz/?p=21267 Continue reading ]]> http://nerdberry.net/wp-content/uploads/2011/11/2_tapatalk_logo.pngChris AbrahamThe problem with most social media marketing agencies is that we’re fickle. We tend to keep rushing into the future, adopting anything and everything hot and new and overlooking the rest. In our constant hunger for the latest and greatest, we have mostly abandoned working class heroes like forums and message boards, preferring exciting new money to boring old money. But isn’t any kind of money good?

Unlike Friendster and MySpace, these message boards are generally privatel -held and heavily sponsored. They’re also pretty well monetized, from offering membership levels to running raffles; from placing in-line textual ads to being framed by banners. Additionally, most of the more popular forums have over 5,000 active users and have been online for well over half a decade. Since they’re not tied to Facebook or MySpace, they’re safe from the fickle tide of funding or popularity. These forums don’t care about what happens at Facebook, they only care about whether they can pay their escalating server and bandwidth fees.

What’s even better is that forum application developers such as vBulletin have hungrily adopted all the best parts of all the blogging platforms, publishing frameworks, social networking services, microblogging platforms, photo sharing sites, and social graphic services. It’s pretty amazing how comprehensive and mature these message board suites have become.

How do I know this? About a year ago I picked up a new hobby: shooting sports. I knew nothing about it but I knew where to go: forums and message boards.

There has been a real renaissance in both blogs and message boards because of social media and the ability to share, cross pollinate, and make easy reference to not only boards but to threads and replies. Most message boards have adopted all of the modern conveniences offered by blogs, including RSS feeds, email reminders, email updates, social media share buttons for Google+, Facebook, Twitter, and others.

Additionally, if you happen to visit a message board or forum using your iPhone or Android, you’re likely to receive a pop-up that lets you know that there’s an app made especially for your device that will allow you to easily and simply read, post, and share on that online community site.

Mobile devices today can not only read and post to message boards but also help you discover other boards and forums. Mobile has opened up ease-of-access via smart phones, Androids, iPhones, iPads, and tablets. Not only that but access via mobile devices strips ugly advertisements, garish color choices, and a plethora of in-line and banner ads.

And if you thought that blogs are like catnip to Google organic search then you need to explore the prevalence of message boards and forums in the top results of their respective topics. This is important for several important reasons: first, it seems to me that while message boards and forums are still powerful platforms for sharing, conspiring, debating, and alerting, forums have gone out of favor among the digerati.

Unfortunately, if you look at the sort of topics that have popular forums, they’re generally not at the social media cutting edge, they’re less meta — social media about social media about social media — and more practical: What caliber should I get in my first hunting rifle? What protein supplement should I buy for my CrossFit obsession?

Even though these may well be places where you can just pop in, look around, and find what you need without even registering, they can also be decades old, and all associated protocol and terms of engagement must apply. These are tight communities and if you don’t know much about virtual communities and message boards, they’re real families and the mothers and fathers of these communities are the owners, the uncles and aunties are the members with the high post counts. And, you really should take post count and join date very seriously, too, because message boards and forums are one of the few places in today’s anti-anonymity Internet that still encourages being who you are while also protecting your identity.

How message boards became a nightly ritual

My first return to message board was RimFire Central because my first pistol was a Ruger Mk III “678” Target. At that time, I was maneuvering clumsily via their web interface. It felt antiquated and it was tough to sort out my latest posts or responses I needed to engage. Later, after getting my first Glock, I joined Glock Talk via my iPhone and it offered me the ability to download OutdoorHub, the sponsored app for GT. It opened everything up for me because it became as easy to track new content, unread posts and replies, and engage both via the boards or via personal message from one single place.

However, I soon wanted to read Rimfire Central the same way. And local shooting boards like Maryland Shooters Forum and VA Gun Owners Forum. I then discovered Tapatalk, an app for my iPhone that does cost $4.99 but is well worth it. I just checked and Tapatalk has an app for the iPad, Android, Blackberry and Chrome. The only thing it doesn’t have is iCloud support, which supposedly is in the works — so all the boards I am registered with on my iPhone don’t translate over to my iPad.

Then, after I got to know Tapatalk better, I started exploring their Network directory of cataloged forums available and discovered and joined other shooting sports communities, including The High Road Forum, Remington Owners Forum, Elsie Pea Forum, The Original CZ Forum, Defensive Carry Concealed Carry Forum. Now, over time, these communities have become a rightly rite, and I have accrued 431 posts on Glock Talk. And, to be honest, nobody has really paid any attention to me at all on Glock Talk until now and I am really hoping that I am able to earn some awe and fear by the time I make my 1,000th post.

In next week’s post I want to go into how to market to message boards. I have recently seen a maestro in action in the form of Paul M. Barrett, author of Glock: The Rise of America’s Gun, a new book that is categorized by Amazon as a Company Profile involving social U.S. history, and conventional weapons & warfare. When Paul started promoting online, he didn’t limit his online pre-sales time and energy to just blogs, Facebook, and Twitter. He recognized that the most passionate owners, collector, and proponents of the shooting sports spend a lot of their time learning, sharing, bragging, and teaching on online message boards and that he needed to engage these communities before his book went on sale to the public if he wanted to get the kind of buzz and word of mouth he needed to be able to reach the least obvious but most important brand ambassadors.

It was really a beautiful thing to see, honestly, especially after I spent years marketing on message boards and forums when I was an online analyst and project manager at New Media Strategies. Things have changed a lot since I was promoting brand online in message boards and the state of the art has evolved, become more savvy, but is very ripe and very transparent.

Man, I have a lot to share with you next week, I can’t wait!

Via Biznology

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How Facebook has quietly created a gold mine for marketers http://socialmedia.biz/2011/06/22/how-facebook-has-quietly-created-a-gold-mine-for-marketers/ http://socialmedia.biz/2011/06/22/how-facebook-has-quietly-created-a-gold-mine-for-marketers/#comments Wed, 22 Jun 2011 13:02:16 +0000 http://www.socialmedia.biz/?p=19668 Continue reading ]]> Facebook ad

Inside the huge banner opportunity created by Facebook

Christopher RollysonFacebook’s development schedule epitomizes the “white water, fast iteration” approach to serving company and customer. Although its mishaps are legendary, it succeeds in consistently fielding a mind-numbing array of features, so it is difficult to keep up and very easy to miss the significance of things.

To wit, very few people people have noticed that Facebook has quietly revolutionized banner ads through a feature that is maligned by users but gold for marketers. This feature has created two opportunities for e-commerce marketers: a new means of inexpensive market research and an easy way to improve relationships with their viewers.

Read on to do this to your competitors before they do it to you.

‘You have removed this ad’: A spark in a dry forest

I hope you have used the “remove this ad” feature that Facebook introduced, I believe, in Q4 2009 or Q1 2010. When you mouse over most Facebook ads, you will see an “x” in the far right (1 — see above). When you click the “x” to remove the ad, you get the dialog box beneath, which gives you the radio buttons (2) and the all-important “other.” When you hit “Okay,” you get the gold box. Seems innocuous, right? Wrong. It has begun to change the expectations of your prospects, who will increasingly expect to give feedback on all ads.

Removing ads: Customer viewpoint

I have been using “remove this ad” since it was released, and I have noticed several things about it:

  • There’s very little talk about it online. Any dialog is dominated by users who hate “remove this ad” because they hate ads in general and they would like “removing” the ad to be permanent (i.e. bar chart brains would never reappear). Note that the gold box doesn’t promise banishing the ad. Users don’t care, though.
  • I’ll hypothesize that only a small portion of Facebook users bother to give feedback, but I’ll wager that most of those who do want to do it everywhere.
  • Yes, when you remove the ad, it isn’t banished from your land forever, but clicking the “x” and adding a peppery comment can be satisfying anyway.

Removing ads: A marketer’s viewpoint

Now, think about yourself as a buyer of millions of dollars of banner ads per year, which all CMOs do. What if, for appropriate (geeky) segments you would introduce this functionality in some of your banner ads (not necessarily on Facebook)? This would help you:

  • Conduct low-cost market research by collecting responses; on Facebook itself this is particularly interesting because Facebook knows user demographics. However, off-Facebook, wouldn’t you like to know if readers of certain sites find your ads offensive or …? (you design the responses)
The majority of ‘display’ ads will be selected by customers within 10 years at the outside; certain demographics much earlier.
  • Improve your relationship with prospects when you give them the option to respond; you suggest that you are interested in their viewpoints.
  • You can take this into account when selecting your ad mix. You read it here, in 2011: The majority of “display” ads will be selected by customers within 10 years at the outside; certain demographics much earlier.
  • I recommend pilots this year to get ahead of the market. Of course, many of your ads are syndicated, etc., but you can select specific situations to experiment and learn.

  • This is another example of how disruption happens: Remember that inane idea by the inflated company in Cupertino? A “touch screen” phone? “That’ll never work!” Now everything has to be touch. Get ahead.

Under the hood: Social actions

Facebook’s DNA is encouraging social actions, which are digital transactions within a social context, because social actions give insights into the social graph. I’ll wager that Facebook regards “remove this ad” as a private social action, between users and Facebook and their clients. They have a business to run, and they are going to optimize impressions to make money. Over time, they will be able to show users more relevant ads, which is why I’ve committed to giving them feedback when I have time. I’m educating their algorithms.

Conclusions

  • The very suggestion that users can “remove” ads is brilliant: Not only can you make that ad disappear, you can give the reason. Most banner ads will have that feature in the medium term, depending on user/reader demographics.
  • If marketers truly care about the people with whom they are trying to communicate and influence, they will appreciate that feedback and use it to focus their efforts better. What if you could increase clickthrough 2x, 3x by using in-workstream customer feedback? Some firms will.
  • You can outdo Facebook by giving readers more ways to indicate approval of ads. Facebook has several reasons for removing an ad but only one way to indicate approval (“like”). But that will change. You can lead.
  • Bottom line: if your brand uses online ads, begin experimenting with this feature in 2011. Work with your viewers, not against them.

What do you think of Facebook’s “remove this ad” feature? Do you like it or use it? Tell us in the comments!

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Social businesses: Glimmers of a macro trend http://socialmedia.biz/2011/02/02/social-businesses-glimmers-of-a-macro-trend/ http://socialmedia.biz/2011/02/02/social-businesses-glimmers-of-a-macro-trend/#comments Wed, 02 Feb 2011 14:06:34 +0000 http://www.socialmedia.biz/?p=17071 Continue reading ]]>
Social Business Design (CC image by Dachis Group)

Annual look at the best strategies, tactics, case studies & insights in the enterprise space

Christopher RollysonCompared to 2009 and 2008, the past year was a relatively calm one because the amplitude of market gyrations clearly diminished and businesses began to find a new floor on which to build stakeholder expectations. Although I watched with high interest the unfolding financial drama in Europe, I didn’t have the time to conduct the research necessary to do a rigorous interpretation, although I published a brief reflection last week. The big story of the past year was this: 2010 marked a turning point in the adoption of social technologies and in the recognition that analysis and strategy are necessary to achieve consistent results with social initiatives.

Macro trends: Moving from broadcast to relationship building

Until recently, being on Facebook was an end in itself, agencies produced vapid content and little interaction occurred because people rarely interact when brands are talking at them instead of listening

Social has been in adolescence until recently — “being on Facebook” was an end in itself, agencies produced vapid content and little interaction happened because people rarely interact when brands are talking at them instead of listening. People feel it when a brand is interested in using social tools to promote itself. They also feel it when a brand is interested in building relationship, which is marked by active listening and responding, along with a relative absence of self-promotion. Brands that build relationship learn that they don’t have to try so hard to promote themselves: when they are truly interested in people, people will promote them. However, this approach remains a future state for most companies. Relationships take serious work — thus, a need for a strategy.

The growing use of strategy is also a harbinger for what I call “social business” (a step beyond social media), in which leaders use social technologies to transform their businesses by collaborating openly with various outside and inside stakeholders to innovate constantly. Early movers will begin emerging this year: Only a few gutsy players will aggressively adopt social business practices in 2011. I believe they can change markets.

This year, I have five views through which I analyze social business trends. I also selected 12 articles as Must Read. Most important, I invite you to share your thoughts and questions in the comments.

Economy, Enterprise, Strategy and Adoption

In 2010, the world economy slowly improved at a pace of 1.25 steps forward, 1.0 steps back, but enterprises slowly gained confidence that bad news was finite and mostly behind them — unless they were in Greece, Ireland or, to a lesser extent, Portugal and Spain. Their adoption of social business was predictable, steady and slow. Most of the posts highlighted cited below hail from the Social Network Roadmap (SM) because they focus on the drivers and practice of social business. Heavy client work in the past year included a Fortune 50 retailer, a global semiconductor manufacturer and a prominent local government on the U.S. East Coast.

Business executives have begun to realize that they need a more coordinated sense of purpose — a strategy, and strategy began maturing social initiatives. Not long ago, the mantra was, “Throw a couple of interns at it, they know how to do Facebook.” In the past year I helped clients clean up some of those messes: Activity doesn’t equate to business results. I expect the clean-up phase to continue through 2013 at least because success depends on being social in meaningful ways to customers and practical ways to businesses.

From a business perspective, strategy provides the rationale for prolonged focus, which is required because relationships need commitment. Businesses’ commitments must be grounded in business purpose. Being social for its own sake is a short-lived phenomenon. As this section’s “must reads” point out, most businesses don’t know how to “be social” in authentic, meaningful ways. In most cases, it also requires extensive mentoring to learn the tools, processes and behaviors well enough to be natural online. Social knowledge is indeed a key barrier. Also read the “Decade in Review” to understand the context of where we are today.

Social Business for Commercial and Government Enterprises

This year’s posts are jammed with case studies that reflected steady progress with social media by business and government, but most businesses are still at the level of learning the tools; they aren’t yet focused on building durable relationships, which require deeper focus and more sharing. I sponsored a collaborative piece on 2010 predictions, collaborating with 16 executives in my enterprise social networking group on LinkedIn (“17 Visionaries..”). I also shared best practices on social business competency teams, which serve as a virtual PMO to drive enterprise adoption of social business as well as a post on comparing different types of social media consultants. Enterprises are also starting to experiment with geosocial apps and algorithms everywhere, both hallmarks of enterprise 3.0.

Social Networking Platform Review

Most chief marketing officers know the names and logos of the major platforms and like their exploding popularity, MySpace notwithstanding, but the lack of in-depth platform knowledge of social media providers produces mediocre success. I encountered many cases of firms just “doing Facebook” because it was popular and, well, who wouldn’t want to be there? It’s disheartening to encounter agency-produced snappy social media speak on Twitter and Facebook, which is far worse than doing nothing for most brands; people can smell it a mile away — brands are just flushing money down the toilet. Likewise, few organizations understand that the power of blogging is largely built on networking and relationships. Two must reads this year discuss network-oriented approaches to building Facebook Pages and blogs. The mind bender post is on LinkedIn body language, which is key to reaching another level of relating online.

Marketing 2.0 and Customer Experience

In 2010 I guest-blogged on MENG Online, and this section’s must read hails from that. “Rude Awakening” debunks word of mouth marketing as a flawed concept, riffing on Don Peppers’ remarks at the Alterian Social Business Summit. Most of the speakers emphasized how marketing was changing forever, and most meant it. Others shared marketers’ frustrations with trying to drive social initiatives from a legacy marketing viewpoint; the root of their teeth-gnashing was that relationship building doesn’t fit the style of marketing metrics on which they are currently measured.

Technology

Although technology enjoys shrinking attention in the ongoing adoption of social technologies, 2010 proved once again that it’s critical to keep one’s ear to the ground because technology enables quantum leaps in capability. I covered the accelerating adoption of Web 3.0, in the particular form of geosocial, a specific type of mobile social networking (Foursquare, et al). Other recommended reads here discuss Facebook Connect and Google FriendConnect, Web 2.0-style single sign-on (with benefits ;^). Make sure to delve into the PopTech coverage, which highlights using social tech for social initiatives. I loved meeting Patrick Meier and listening to his story about using Ushahidi in Haiti and Chile.

From your viewpoint, what was the most important event of the past year for businesses?

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What’s your guilty pleasure app? http://socialmedia.biz/2010/09/20/whats-your-guilty-pleasure-app/ Mon, 20 Sep 2010 15:59:13 +0000 http://www.socialmedia.biz/?p=16673 Continue reading ]]>

Is it Angry Birds, Air Hockey, or an Air Horn?

David SparkI know you like to think that you’re highly productive with your mobile device, but in reality you probably spend more time playing Angry Birds than any other application. At the APPNATION Conference in San Francisco, shooting interviews for Dice, I asked the attendees to reveal their “guilty pleasure app.” Do you know all these apps? Have you played with any of them?

Got a guilty pleasure app of your own? Reveal what it is and why on the Dice Facebook page and you could win a Samsung Galaxy S mobile phone.

To enter the contest go to http://facebook.com/dice and click on the “Contest” tab. Hurry, deadline is September 30th, 2010.

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What do you wish you knew about mobile app development? http://socialmedia.biz/2010/09/15/what-do-you-wish-you-knew-about-mobile-app-development/ Wed, 15 Sep 2010 14:54:21 +0000 http://www.socialmedia.biz/?p=16656 Continue reading ]]>

Even looking back most people still can’t figure out the mobile app market

David SparkAt the opening night party at the APPNATION conference where I was reporting for Dice, I asked the attendees, “What do you wish you knew a year ago that you know today about mobile app development?” Their answers are fast, impulsive, and conflicting.

Also from APPNATION is this Amazing example of augmented reality on top of a print magazine. Check out this new way of cheating at crossword puzzles.

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