July 17, 2012

How Flipboard is changing everything

Chris AbrahamI first told you that Pinterest redefined social media from being mostly text to being mostly photos, illustrations, graphics, and infographics.

Now, illustrating your content is not just preferable, it’s mandatory. Facebook, Google+, and Twitter have become much better at following links and automagically populating your shares with photos, videos, titles, and teasers (instead of just making your Bit.ly links hot); aggregator sites such as The Huffington Post and link-share and social bookmarking sites also spider the link, proffering a selection of images to choose from to be associated with each submission.

If your goal is to be shared or read and you’re participating in social media in order to further your personal or corporate brand, then blog, tweet, Facebook, Tumbl, and Posterous without illustrating that content with a photo, chart, illustration, pull-quote, logo, portrait, or infographic at your own peril.

Continue reading

June 1, 2011

B2B social media marketing is essential

Chris AbrahamGlen Gow wrote an important article over at Achieve Marketing Leadership titled Why waste your money on B2B Social Media? that I am going to excerpt and share here.

Like Glen, we at Abraham Harrison get some pushback when we pitch B2B PR agencies as well as corporations that do mostly B2B and channel sales. When I talk to them, I get the same kind of response I got when I was pitching them Content Management Systems and eCommerce solutions, “we’re not Amazon, we don’t need anything more than just brochure-ware — why would we need eCommerce.”

Well, now CMS and Ecommerce sites are the backbone of the supply chains. And, lo, the same is happening with social media. Glen Gow writes:

Businesses of all sizes are executing Twitter campaigns, creating business Facebook pages, producing corporate blogs and YouTube videos in the hopes of going viral. Those things can work when targeting consumers, but do they work when targeting other businesses? The jury’s still out, but B2B companies are nonetheless rushing to jump on the social media bandwagon for fear of being left in the dust in an environment full of constant paradigm shifts that move at lightning speed.

Well said. And their response is, “are we jumping on the bandwagon ‘just because’ or does a social media, blogging, tweeting, and Facebooking strategy pay dividends? Well, yes they do, primarily for the reason why some of the smartest B2B businesses have been blogging forever:

  • Becoming industry experts
  • Sharing what they do in much longer-form
  • Becoming a more important part of organic search
  • Offering a sense of selfless and personal generosity
  • Building a cult of employee and brand personality
  • Offering an opportunity to expose process and quality
  • “Getting to know you, getting to know all about you”
  • Making a sale, any sale, requires seven-ten “touches”
  • In 2011, companies do their due-diligence via Google

Continue reading

August 29, 2009

‘All a Twitter’ is Twitter for smarties

http://images.ientrymail.com/webpronews/article_pics/all-a-twitter.jpgIf you’re smart and savvy but have not yet been wooed to the world of Twitter, All a Twitter is for you: All a Twitter: A Personal and Professional Guide to Social Networking with Twitter.

Author Tee Morris writes this book more to the folks who are not quite wooed by Twitter yet but who are twi-curious. The first half of the book is boring but addresses all of the questions of the what, when, where, and how of Twitter.

The second half of the book is not only interesting but has Tee written all over it and offers up the who and the why with quite a dose of subjective opinion, which I find very attractive since too many of these Twitter books don’t come from a place of the personal testimonial.

While the first half may be boring, it is super-useful, taking you by the hand and showing you through all of the steps required to wade into Twitter fully outfitted, including help with my Android G1 phone (something sorely lacking in Twitter for Dummies).

Continue reading

July 1, 2009

People with passion fuel social media

When I wrote Twitter Is What Second Life Wasn’t: Light, Cheap and Open I was addressing something simple, “the hype surrounding Twitter may well be hype but isn’t the same sort of hype that Second Life enjoyed 2-3 years ago, and here’s why.” Well, I forgot how passionate Second Lifers are and so it goes.  So it was delicious to discover the 20-or-so comments in response to my recent AdAge DigitalNext article. Special thanks to Karin Riley Porter for her input on this post.

Continue reading