May 19, 2014

4 new ways to use social to grow your business

LinkedIn
LinkedIn just announced its Content Marketing Score, helping you focus your content based on what resonates with people.

Target audience: Marketing professionals, small business owners, business executives and managers, PR pros, brand managers.

Post by Susan Payton

susan-paytonYou’re already sharing content with your social followers and engaging in conversation. Great. Welcome to 2010. Now it’s time to master something new in the realm of social.

Social media is constantly evolving, and brands are continually coming up with new ways to leverage it to connect with people and find new customers. Here are four recent trends you should consider for your business.

Trend 1: Using social for customer service

1While this trend really started a few years ago when Dell started using Twitter to successfully manage customer issues, it has really caught on with other brands more recently. Continue reading

September 16, 2013

Twtrland: Find the top influencers in your sector

twtrland
Some of the social analytics firepower that Twtrland provides.

Tool puts 60,000 topic experts at your fingertips

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, nonprofits, social enterprises, educators, journalists, Web publishers.

JD LasicaOne of the most common questions we’ve received at Socialmedia.biz over the years is this: How do I find the influencers in my space?

It’s an important question — one that shows an awareness that the rules of digital marketing have changed. Today it’s less about blasting out your message and more about convening a conversation about your latest product, service or cause. But who do you invite into the conversation?

There are lots of new tricks up a digital marketer’s sleeve these days. Those just starting to get a handle on the influence landscape would do well by creating several Twitter lists. Make some of them public — who doesn’t like being called an expert in their field? — and some of them private, for your own eyes only. That way, you can follow hundreds or thousands of people and just ignore the firehose by focusing instead on the streams containing influencers’ tweets. Continue reading

May 16, 2013

Top 5 CRM platforms for small business

CRM

Insightly, SugarCRM, Nimble, Zoho CRM lead way

Guest post by Megan Totka
Chief Editor, ChamberofCommerce.com

MeganTotkaAt some point, a growing small or medium-size business comes face to face with a basic question: How do we manage our relationships with our customers?

By using customer relationship management (CRM) software, a business owner can track customers’ shopping and buying habits, information about new prospects, sales, vendors, past interactions via social media and more. A good CRM system organizes all this information and makes it easily accessible, allowing team members to work more efficiently and productively.

CRM software was once reserved for corporations and enterprise-level businesses that had access to the technology — and the resources to use it. But as more software vendors have developed CRM platforms, adding features and honing both functionality and integration, this powerful business tool has been refined into versions easier to use and more affordable for companies of all sizes.

Today, there are many CRM solutions designed especially with small businesses in mind. Continue reading