March 19, 2013

10 top tools for creating infographics & visualizations

An interactive visualization at

Explain complex concepts with stunning visuals

Target audience: Marketing professionals, infographics specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists. This article originally appeared at SEOmoz and is republished with permission.

By Miranda Rensch
Senior Product Manager, SEOmoz

Communicating visually is one of the most effective ways to explain complex concepts and relationships. It can be a great way to explain your services or products and create valuable site content. I often use diagrams and whiteboarding to communicate new features and concepts internally with my team.

Below is a list of tools that you can use to create visualizations or simply to communicate visually with your fellow staff members. Enjoy, and feel free to add your own suggestions in the comments! Check out these tools for creating simple infographics and data visualizations.


Piktochart: Create simple visualizations

1Piktochart is a Web-based tool that has six decent free themes (and a whole bunch more for the paid version) for creating simple visualizations. You can drag and drop different shapes and images, and there is quite a bit of customization available. You can also add simple line, bar, and pie charts using data from CSV (a data table or spreadsheet) or enter it manually. You can export to PNG and JPG in either print or Web quality. Note that with the free version, you get a small Piktochart watermark on the bottom of the PNG / JPG downloads. Continue reading

October 22, 2012

A visual guide to rich snippets [Infographic]

Rich snippets: Concert dates in Google.

This is the first of a two-part series. Also see:
Why Google Authorship matters to your business

Guest post by Selena Narayanasamy
Director of Strategy Development, BlueGlass Interactive

If you’re not familiar with rich snippets, they’re data, included in the code of a page, designed to summarize the content of a webpage in a way that makes it even easier for users to understand what the page contains.

We see rich snippets on tons of search engine results pages, with some verticals having a higher abundance of them than others. For the average searcher, these rich snippets help show us that what we’re searching for is within reach on a particular site. Continue reading