October 8, 2012

8 veteran tips for conference goers

Last month’s TechCrunch Disrupt (Photo by JD Lasica).

Before you attend your next event, consider your goals

Ayelet NoffIf you’re a social media marketer or entrepreneur, chances are you’ll be required to attend conferences and industry related events on a regular basis to build your network and foster new relationships.

Networking is a skill. And just like any skill, it takes time and practice to perfect your technique. I’ve probably attended scores of conferences and events over the years. To make sure you maximize your time and network effectively at these events, I put together this list of my top eight tips.

Do you have others? Please share in the comments!

1Energize yourself. The days before your trip, make sure you get plenty of sleep and eat well. You’re going to need that energy because with all that adrenaline rushing in your system, you won’t sleep much during the conference. Especially after a cross-country or international flight. Continue reading

December 14, 2009

Why B2B companies should be using social media

It’s about targeting the right few, not the undifferentiated many


Ayelet NoffMany B2B companies ask me whether social media is right for them. This post is all about why social media and B2B go hand in hand.

Social media is all about conversational marketing, and that’s why it works so well with a B2B strategy. Social media is not about the masses. It is about reaching your target audience. Listening before selling and hearing before talking. Continue reading