May 4, 2015

Promote your book with influencer marketing

‘Never forget that every profile, website & blog represents a person, a soul, an ego & a heart’

Target audience: Marketing professionals, authors, self-publishers, PR pros, brand managers, SEO specialists, educators, Web publishers, journalists.

Moran_3E_COVER-230x300Chris AbrahamAfew days ago at GroupHigh’s Outreach Marketing Virtual Summit I gave a presentation on how to promote your book (or your client’s book) by engaging online influencers. And I cited six books that I’ve promoted over the past couple of years on behalf of their authors: Glock and Law of the Jungle by Paul M. Barrett; Search Engine Marketing, Inc., by Mike Moran and Bill Hunt; Mindful Work by David Gelles; and The Creator’s Code by Amy Wilkinson.

The most important part of the premise of this entire presentation is that I have never been retained by a publisher, only by authors who have taken it upon themselves to span the marketing gap in the absence of serious marketing efforts by their publishing houses. They all took responsibility for the success of their books online with online influencers. Continue reading