May 18, 2010

Successful techniques for building your industry voice with social media

Bypass gatekeepers. Hold contests. Become a super user.

David SparkWhat does it take to actually be seen in the social media sphere? To raise your profile so that you’re seen as a leading voice, a super user? And can that voice be translated into an actual business, or a great new job? A couple weeks ago I keynoted a conference called the PINCShow, for print designers, in San Francisco. It was produced by the Visual Media Alliance (VMA, formerly known as PINC).The presentation offers just a sampling of different voice-building techniques along with stories of the people and organizations that made them happen.

Got some techniques of your own? What’s been successful? What hasn’t? Let us know.

And here are some follow up materials:

August 5, 2009

Build your industry voice with social media

David SparkAbove is an edited version of a presentation I led in Toronto as part of a social media road show sponsored by Intertainment Media, owners of Itibiti Systems.

The companion article to this presentation is titled “14 Successful Techniques for Building Your Industry Voice with Social Media” (view on docstoc, download PDF, Summary of article). The article includes many more examples than you’ll see in the presentation (time: 38:44).

During my research I was inspired to adopt many of the techniques for myself. I hope you find the same is true for you as well. Please watch and let me know what you think. If you have any stories of your own, please let me know as I’ll be writing a lot more about this subject.