April 3, 2013

3 key inbound marketing strategies for mobile apps


Be social, court your fans and tell your story

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, app developers. This article originally appeared at SEOmoz and is republished with permission.

By Robi Ganguly
CEO, Apptentive

robigMobile. The word makes some of us cringe these days. Everywhere you look in the marketing world, you see signs of it – mobile this, mobile that.

Sometimes, I feel like we’re pushing the idea of mobile to the limit. But then I look at the numbers:

  • Apps have already surpassed the Web when it comes to consumer time spent and are second only to time spent watching TV.
  • There are more than 750,000 apps in the App Store alone.
  • These apps have over 40 billion downloads.
  • There are 1 billion smartphones in the world, and that number will triple in three years.

Continue reading