April 3, 2013

3 key inbound marketing strategies for mobile apps

hugemarkets

Be social, court your fans and tell your story

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, app developers. This article originally appeared at SEOmoz and is republished with permission.

By Robi Ganguly
CEO, Apptentive

robigMobile. The word makes some of us cringe these days. Everywhere you look in the marketing world, you see signs of it – mobile this, mobile that.

Sometimes, I feel like we’re pushing the idea of mobile to the limit. But then I look at the numbers:

  • Apps have already surpassed the Web when it comes to consumer time spent and are second only to time spent watching TV.
  • There are more than 750,000 apps in the App Store alone.
  • These apps have over 40 billion downloads.
  • There are 1 billion smartphones in the world, and that number will triple in three years.

Continue reading

January 9, 2013

11 ideas for taking your digital marketing in new directions


Photo courtesy of marketspan via Creative Commons

Flipboard, Foursquare, Instagram, memes & more ideas!

Chris AbrahamOK, we’re in the second week of January, but most of us are just settling back into work. So now’s a good time to think about where you want to take your digital marketing efforts for the rest of 2013.

Take what you want, leave the rest and let me know in the comments where you agree or (especially) disagree.

Start a blog

1I know what you may be thinking: Blogging is dead. However, if you’ll notice, most of what folks are sharing online via TwitterFacebookPinterest, Tumblr, and Google+ are articles via links. The only real way of creating and providing content that can easily be shared everywhere is via a blog or some other kind of bloggish platform. Continue reading

October 2, 2012

How inbound marketing benefits businesses

Joanna Lord on Dreamforce and social media from JD Lasica on Vimeo.

Joanna Lord of SEOmoz on creating content that answers a need

Target audience: Marketers, businesses, content creators, PR professionals, journalists, general public.

JD LasicaI‘m a huge fan of Joanna Lord, who was one of the original partners here at Socialmedia.biz before moving on to become vice president of growth marketing at SEOmoz. I caught up with her the other day just after her appearance at Dreamforce in San Francisco, where she and Dharmesh Shah of HubSpot talked about how small businesses can play big through the use of inbound marketing.

Watch, embed or download the video on Vimeo. Continue reading

October 19, 2011

Inbound marketing the way nature intended

Chris AbrahamLast week I asked my management team if what we do at Abraham Harrison is inbound marketing. Sara Wilson, my COO, told me yes, that our digital PR strategy of identifying thousands of topical blogs and then pitching them on behalf of our clients with the goal of securing hundreds of earned media mentions is surely the definition of inbound marketing–and maybe even the way that God intended. Or at least the deities who wrote the Cluetrain Manifesto, where markets are conversations.

Earned media is hard.  How do you get loads and loads of unpaid citizen journalists to make a gift of their valuable time and platform? It must be just short of impossible. Far from it, and we have been doing it again and again, week after week, since the Fall of 2006, about a half-decade ago.

This commonly-held belief, that earned inbound marketing is well-nigh impossible, has caused “fickle and unreliable” bloggers and influencers to be avoided in place of predictable but artificial inbound marketing.  This new version uses technology and SEO, fake review sites, fake blog sites, fake news sites, affiliate marketing, monetary incentives, text-link-ads, link trading. and entire “informational” sites similar to Wikipedia, distributed globally, on many different servers and under many different domains and sub-domains to emulate its “impossible” counterpart. Continue reading