September 27, 2012

How optimizing my ugly Google+ pic increased free traffic 35%

How a few photo tweaks can improve your click-through rate

Guest post by Cyrus Shepard
Placefull Inc.

Over the years, SEOs have employed many techniques to control how their site appears in search results. These included:

  • Writing compelling title tags 65-75 characters long
  • Descriptive meta descriptions
  • Use of NOODP and NOYDIR meta tags
  • Keyword rich URLs

By controlling how our snippets appear in search results, we could greatly improve our click-through rates and the amount of free traffic we saw. Continue reading