How a few photo tweaks can improve your click-through rate

Guest post by Cyrus Shepard
Placefull Inc.

Over the years, SEOs have employed many techniques to control how their site appears in search results. These included:

• Writing compelling title tags 65-75 characters long
• Descriptive meta descriptions
• Use of NOODP and NOYDIR meta tags
• Keyword rich URLs

By controlling how our snippets appear in search results, we could greatly improve our click-through rates and the amount of free traffic we saw. Continue reading →