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Mobile, social, geolocation, big data, marketing — Socialmedia.biz’s strategists eye the future

The social media landscape has undergone enormous changes since the current Socialmedia.biz team of strategists partnered up in 2009. With the end of the year fast approaching, we thought this would be a good time to offer our forecasts into what the next year may hold in store for social media, mobile, social businesses and more. Here are nine fearless predictions — including a look at the current state, predicted future state and our recommendations.

When in doubt, think mobile — and especially tablets

Current state

1While mobile usage has been rising for years and a majority of Americans’ cell phones became smartphones during 2012, tablet usage is now eclipsing the smartphone numbers by threefold in the case of the Apple iPad to iPhone adoption (source: 2012 KPCB Internet Trends). Now, 55 percent of adults access the Internet from their mobile phone, double the rate of what they did only three years ago (source: Pew Internet & American Life Project). Along with bandwidth improvements, visitors increasingly access your organization’s page from a mobile device, with 13 percent of global traffic coming from mobile (source: 2012 KPCB Internet Trends).

Future state

The computing environment – along with our lifestyles – is moving away from the desktop and even the laptop, with users relying more heavily on their smartphones and tablet devices to do business, stay connected and share. Increasingly, even the road warrior is ditching a laptop for a tablet, Bluetooth keyboard and a set of apps to get through the work day or while attending a conference. User expectations are exceedingly high in terms of navigating a site for informational purposes, to complete a task, to make a purchase or a donation. They expect a browsing experience akin to the simple, intuitive navigation found in buying a book on Amazon or the crisp visual experience of inhaling your Facebook stream via the Flipboard app. Continue reading →