February 20, 2013

Marketers still need to learn some basic HTML

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Image courtesy of Brian J. Bruemmer via Creative Commons

Improve your readers’ experience with some basic HTML knowledge

Chris AbrahamI have recently been blogging for the Huffington Post and they use Six Apart‘s Movable Type blogging platform. Movable Type was my second blogging platform after converting from Noah Grey’s Greymatter that I started using back in 2000. Even in 2013, the Huffington Post’s blogger interface doesn’t offer a Rich Text Editor so writing in familiar WYSIWYG isn’t possible there.

So what I do is compose over here on WordPress, on its Visual Editor, and then click the Text tab and copy and paste over to Movable Type. Then the work begins. I upload all of my media, photos, graphics, and whatnot to my server at ChrisAbraham.com and then align them correctly before I copy the raw HTML over — which should work perfectly, right? No! Continue reading

December 14, 2011

Social media success demands talent above technology

http://a1.mzstatic.com/us/r1000/033/Purple/93/9a/4a/mzl.jyuhnpck.175x175-75.jpgChris AbrahamIn response to The Social Media News Release explained in detail, Jonathan Rick asked me, “Isn’t this essentially the same thing that Pitch Engine offers?” Jason Kintzler then added, “Yes Jonathan, exactly! Did I mention you can do it all for free?!” (See Socialmedia.biz’s earlier writeup on PitchEngine: A social PR platform for the new era.)

Well, my response is the topic of this post today: “The article is only about the what and why of the Social Media News Release and not the how. Pitch Engine is a how!” I then added, “Pitch Engine doesn’t take away the work: writing/collecting compelling copy and assets. You do that work” and then “Our SMNR is just a platform and structure. 90% of one’s time should be spent writing amazing content” and then, finally, “Installing WordPress, an amazing platform, does not an amazing blog make; Pitch Engine is amazing but content is king.”

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December 7, 2011

The Social Media News Release explained in detail

http://www.wiretiger.com/images/press_release_distribution.jpgChris AbrahamLast week I dissected a blogger outreach pitch email line-by-line in Detailed analysis of the perfect blogger pitch as a way of proving that no matter how brief and conversational one of Abraham Harrison‘s blogger pitches may appear at first blush, the effortlessness takes a lot of work and the time of three senior agents. Today I plan to go through, line by line, a site we create to support all of our blogger outreach campaigns. You can call it a Social Media News Release (SMNR) or a microsite, a resource site, or a fact sheet. To those of you who are in communications, you’ll recognize the structural similarity between it and a traditional news release or press release.

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