December 18, 2013

How to reach people you have no relationship with

Use Rapportive to track down someone’s email address.

5 ways to turn a cold call into a warm call (and other business tactics)

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

JD LasicaAt Startup BD (the BD is for Business Development) in San Francisco last Thursday, Matt Van Horn, VP of Business at Path, shared five tactics for how to reach people you have no relationship with.

For social marketers, consultants or anyone who needs to reach out to potential partners, influencers, clients or customers, Van Horn offered a handy cheat cheat, which I’m reordering a bit here: Continue reading