February 20, 2014

Dominate your personal brand on Google Images

Feed Google with the freshest donuts you can!

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

chris-abraham-google-plusChris AbrahamMy buddy Terence has a problem. He doesn’t like what comes up on Google Images when he searches. He’s not suffering from a reputation disaster or an embarrassment of embarrassments — he just doesn’t like what he sees when he searches for his name.

I took a look and the fix was simple: he is a ghost online. When I say he’s a ghost, I don’t mean he’s invisible, he’s just translucent. Google doesn’t like to work too hard on delivering results, but when Google can’t find recent, fresh, and accurate photos, it tends to dig through the dumpster for just about anything. Google can get desperate.

In the case of my buddy, he takes the curation of his personal brand so seriously that not only does he not feed blogs, social networks, gallery sites, Pinterest, news sites, LinkedIn,FacebookTwitter, or Google+, he spends a lot of time asking site owners, myself included, to take down pics, snappies, and photos he doesn’t like. Continue reading