October 1, 2012

Why you should treat your client like your BFF

How to win friends and influence people — updated

Chris AbrahamJust because we’re digital and work in the cloud doesn’t mean everyone does. If I learned one thing from running my own digital, in the cloud, virtual agency, with upward of 40 active staffers, for five years, it is this: The moment I didn’t treat my client like my No. 1 Valentine is the moment I got dumped. I don’t mean to burst your bubble, but your clients don’t choose you exclusively because of your mad skills. They choose you because they like you, trust you, and want to spend time with you during their work hours. Clients choose you for three reasons: 1) to do the job 2) what hiring you says about them 3) to have a cool new work-time best friend. Continue reading

June 9, 2009

Social Media Hour: From health care to Hollywood

JD LasicaToday I appeared on AdHocnium’s Social Media Hour podcast with host Cathy Brooks and guests Chris Heuer, Adriana Lukas, Jeff Pulver and Hayden Black.

It was a fun-filled hour that flew by fast, so I thought I’d repost it here. (You can find the show’s details, and past episodes, at our BlogTalkRadio page.)

Here’s the interview. Stream or download (Time: 60:00):

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AdHocnium is a confederacy of independent consultants working as a social media unagency. Highlights:

• Minutes 5-13: Jeff Pulver discusses next week’s 140 Character conference. Jeff makes some interesting observations about the hyperconnectivity of the real-time web exemplified by Twitter. “It’s not going away.”

• Minutes13-32: Adriana Lukas and I discuss patient-driven health care, the rise of patient communities and how pharmaceutical companies are grappling with social media even as they remain tangled up in regulations governing Adriana and I argue that health care and pharma companies should not use compliance regulations like adverse event regulations as a shield against engagement and direct communication with patients and physicians.

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