March 19, 2014

Stop begging on social, it looks pathetic

WARNING: Stop begging. You look pathetic.

Harassing people to share your content is not a social media strategy

Target audience: PR professionals, marketers, content creators, communicators.

David SparkIn a previous whitepaper, How to Trend on Twitter, I recommended that people blatantly ask for retweets because your followers want to help you out and would support you in your endeavors … up to a point.

But all of these pleas eventually start to have the reverse effect. If you constantly barrage your friends with RT and “please share” requests, they’re going to get irritated.

It’s like having a friend whom you’ve helped move once before but who asks you to do it again. Dude, hire some friggin’ movers!

The sentiment is the same when you continuously beg for RTs. Dude, hire a friggin’ publicist! Continue reading