April 7, 2014

How to engage bloggers down the long tail

<img ” alt=”Social Media Marketing” src=”http://socialmedia.biz/wp-content/uploads/2014/04/SocialMediaMarketing1.jpg” width=”600″ height=”479″ />

Target audience: Marketing professionals, PR pros, brand managers, SEO specialists, businesses.

OMVS14Chris AbrahamIt’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. In a post-Internet world, this is best handled online, for efficiency’s sake.

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January 22, 2014

An automated solution for blogger outreach research

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Want to make outreach marketing more successful? One option is GroupHigh, which offers blogger intelligence software to help you identify influential blogs, automate research, and measure engagement.

Chris AbrahamI am hereby making the jump from humans to robots for all my blogger research. In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. Continue reading