August 5, 2015

Tools to find and engage your true-blue fans

ducklings

Chris details his online influencer process

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Chris AbrahamToday I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists. A few of my offerings include online influencer outreach, long-tail blogger outreach, and social media marketing so a major part of my services include sifting through the entire Internet to come up with a hyper-targeted list of online influencers with whom to engage during the online influencer outreach, long-tail blogger outreach, and social media marketing campaigns I run for my clients.
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May 4, 2015

Promote your book with influencer marketing

‘Never forget that every profile, website & blog represents a person, a soul, an ego & a heart’

Target audience: Marketing professionals, authors, self-publishers, PR pros, brand managers, SEO specialists, educators, Web publishers, journalists.

Moran_3E_COVER-230x300Chris AbrahamAfew days ago at GroupHigh’s Outreach Marketing Virtual Summit I gave a presentation on how to promote your book (or your client’s book) by engaging online influencers. And I cited six books that I’ve promoted over the past couple of years on behalf of their authors: Glock and Law of the Jungle by Paul M. Barrett; Search Engine Marketing, Inc., by Mike Moran and Bill Hunt; Mindful Work by David Gelles; and The Creator’s Code by Amy Wilkinson.

The most important part of the premise of this entire presentation is that I have never been retained by a publisher, only by authors who have taken it upon themselves to span the marketing gap in the absence of serious marketing efforts by their publishing houses. They all took responsibility for the success of their books online with online influencers. Continue reading

April 7, 2014

How to engage bloggers down the long tail

<img ” alt=”Social Media Marketing” src=”http://socialmedia.biz/wp-content/uploads/2014/04/SocialMediaMarketing1.jpg” width=”600″ height=”479″ />

Target audience: Marketing professionals, PR pros, brand managers, SEO specialists, businesses.

OMVS14Chris AbrahamIt’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. In a post-Internet world, this is best handled online, for efficiency’s sake.

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January 22, 2014

An automated solution for blogger outreach research

grouphigh
Want to make outreach marketing more successful? One option is GroupHigh, which offers blogger intelligence software to help you identify influential blogs, automate research, and measure engagement.

Chris AbrahamI am hereby making the jump from humans to robots for all my blogger research. In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. Continue reading