October 26, 2014

One dashboard to rule them all

cyfe

Collect all of your disparate web apps, services, feeds & APIs into one place

Target audience: marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

oktopostChris AbrahamOne of the great white whales for social media marketing is cracking the B2B code. Social media automation is another Moby Dick. Bringing it all together in a simple-to-use dashboard that takes all the data your marketing, advertising, selling, development, and engagements and brings it together simply and easily might be the most elusive of them all.  

I am exploring a couple of new and exciting services that have landed in a pretty mature and competitive space but are competing handily because they’re doing things a little different and a little better — and sometimes quite a lot.

Two of the most interesting are Cyfe and Oktopost. Here’s a look. Continue reading

September 3, 2014

Don’t believe what Google tells you about search

liar
Photo by Alan Cleaver on Flickr (CC BY)

How has Google misled us? Let us count the ways!

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Chris AbrahamIf you’ve been listening to Google of late, you’ve heard their spokespersons’ declarations that you should go merrily on your way producing content for your followers while making no attempts to improve your search rankings through explicit means. Focus on what you do best and ignore all that voodoo SEO stuff.

Well.

I’ll probably get some blowback for this, but it’s time to call out Google for its — how shall I put this? — sleight of hand, half-truths and tendency to lie about this.

The following list of Google mistruths have some exceptions and caveats. And, Google does make examples of bad actors, which is all to the good.

But for the vast majority of us Web publishers, bloggers and businesses who just want to create content and have it read, you should frankly ignore what Google has been telling you about backlinks not mattering anymore, SEO not mattering anymore and other misdirections.

Let’s do a rundown of which SEO elements actually still work

How has Google misled us? Let us count the ways! (I’ll list my bona fides below, and I have my own caveat: Google hasn’t said that none of the following is important, but let’s run through all of these SEO elements one by one.) Continue reading

August 20, 2014

Always write for Google, never for humans

google-bot
Google bot image by Jeff Lowe (CC BY SA)

To be found online, create headlines & leads with the all-powerful Google bot in mind

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Chris AbrahamWhen it comes to dominating search, especially when it comes to blogging and publishing, you need to always write your headlines and copy first for Google, then for people. Humans (and their flexible brains) are forgiving when it comes to reading stilted, “robotic,” keyword-explicit headlines and articles, but Google is not when you don’t.

You always need to write the copy — the exact phrases — that you believe people will most likely use to find what they’re looking for — that’s who you’re writing for. It’s true, no matter what anyone says — even at Google HQ! The title is the most important but so is the first paragraph, especially if you can insert that copy into your Description Meta Tag and your Keywords Meta Tag headers. It just makes sense, especially with breaking news, when you’re proffering content that Google will not have the time to ruminate and deeply examine before they need to include it in the real time web where it will show up in search. Continue reading

July 28, 2014

Top 10 small business tips for using Google Plus

google-plus

Target audience: Small businesses owners, marketing professionals, SEO specialists, PR pros, brand managers, nonprofits, educators, Web publishers, journalists.

By Megan Totka
ChamberofCommerce.com

Google Plus can be a powerful tool for promoting your small business online, in more ways than one. In addition to being an active social network with 250 million users, the features and tools of Google+ can help you improve search engine ranking, strengthen your industry authority, and make influential connections to grow your business network.

Here are 10 tips for using Google+ to power your small business marketing.

Set up your business’s Google+ page

1Similar to most social networks, Google+ allows you to set up both personal and business pages. If you’re not already using Google+, or if you only have a personal page, the first step to promoting your business on this network is to create a Google+ business page.

You’ll need a Google or Gmail account to link to. The process of setting up a business page is simple: head to Google My Business to choose the best business category, and follow the prompts to create your page. Continue reading

July 23, 2014

Why Google Plus is more like a forum than a social network

Five-things-Google-Plus-changed-in-our-world
A Google+ affirmation graphic.

Tips on what works and doesn’t work on G+

This is the second of a three-part series on Google Plus. Also see:
Hey Google! Here’s why Google+ is still a ghost town
Why Google Plus is the antisocial network

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Chris AbrahamIt occurred to me, after spending a week deep-diving into Google+, that Plus is not a social network — or even a social layer. It’s a global reboot of the message board.

If you want to succeed, you need to forget about your friends and your family. Leave them behind. There are cooler, smarter, funnier people on Google+ than we have in our own lives now. Continue reading

July 14, 2014

Hey Google! Here’s why Google+ is still a ghost town

ghost-town
The Cerro Gordo ghost town (CC BY photo by Cynthinee on Flickr)

It’s time for Mountain View to listen up & get over their control freakery

This is the first of a three-part series on Google Plus. Also see:
Why Google Plus is more like a forum than a social network
Why Google Plus is the antisocial network

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, entrepreneurs, nonprofits, educators, Web publishers, journalists.

Chris AbrahamIhave been covering Google Plus since its inception three years ago. In that time, I have been a fan, a proponent, a critic, a skeptic, and conspiracy theorist.

If you don’t want to read a long article then here’s the short version of my analysis of Google’s latest in a series of failed social networking services: Google is trying to building a city in the middle of nowhere, where nobody cares to live, and doesn’t much care why almost nobody actually wants to live there.

It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus. Continue reading