December 17, 2013

When journalists trade newsrooms for business storytelling

5 scribes
From left, Michael Copeland, Ben Worthen, Dan Lyons, Harrison Weber & Brian Caulfield

More companies are hiring scribes to ramp up ‘content plays’

Target audience: Journalists, brand managers, SEO specialists, PR and marketing pros, business executives, entrepreneurs, nonprofits, educators, Web publishers.

JD LasicaAfunny thing is happening to a lot of journalists I know: They’re bailing on Big-J journalism.

But while many are leaving the profession of journalism, they’re taking their craft with them. Faced with the Incredible Shrinking Business Models of the old media economy, journalists have begun taking their storytelling skills to the business world, particularly tech.

Companies are snapping up journalists left and right. Today every company is a media company — and who better to tell these companies’ stories than journalists trained in the art of storytelling? Continue reading

December 9, 2013

7 emerging social media marketing trends for 2014

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Pinterest, Vine and Google Plus: three of the sites to keep an eye on in 2014.

Predictions to help businesses stay ahead of the curve

Guest post by Nikhil Jain

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

nikhil-jainWith 2014 knocking on the door, we thought it was time to put down the eggnog and take a hard look at what’s going to be hot on the social media marketing front the coming year — and what won’t be hot.

Before we do, let’s take a quick look at a roundup of trends that have originated from the most popular social networks this year. Continue reading

December 4, 2013

SEO? Start by adding value to your website

books

Quenching Google’s informational thirst will pay off for your business

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Chris AbrahamImet my buddy Adam Viener for breakfast the other morning at the Silver Diner in Reston, Va. This is something we do seasonally. Adam is an AdWords guru, par excellence, by profession; however, he also stays on top of organic search religiously just as part of creating content sublime enough to compel all the folks who click through from sponsored search, contextual ads, and display ads.

I asked him what he thought of Hummingbird, Google’s latest search algorithm, and he said: “Aside from just making sure you have all of the share and +1 buttons sorted out on your sites and committing to Google Authorship, the only thing that’s left is simple: creating content that gives value to Google.” Continue reading

October 23, 2013

Burnish your brand’s reputation, don’t ‘manage’ it

reputation

Reputation management is not about dressing up mistakes

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Chris AbrahamIf you want to fix your online reputation, writing big checks to an online reputation agency isn’t enough over the long haul — you’ll also really need to get your own house in order.

Most online reputation management (ORM) agencies can easily take back all the land you’ve ceded to negative reviews, rigorous and vigorous besmirchment, and terrible happenstance; however, this is all assuming you’ve been done wrong.

I call this scenario “the clean.” The crime scene may well be bloody and I may well need to don a Hazmat suit, fill my bucket with Clorox bleach, and get scrubbing with my stiff brush until the apartment is again rentable. The crime is over, it’s unlikely to repeat, and my job is just to restore the scene to normal. Continue reading

September 17, 2013

How Google’s new tabs on Gmail changed email marketing forever

gmail

Are e-newsletters becoming an obsolete marketing tactic?

Ayelet Noff Ilove the new Gmail tabs. Why? Because they filter out so much of the “less important” email that I used to get in my main inbox without requiring any action by me, so that I can focus on the truly important emails that require my attention.

Now, when I say “less important” email, I don’t mean spam – I mean all those promotional mails and newsletters from businesses and brands that may have interested me some time in the past or may still interest me somewhat now, but are really not important enough to carry my attention away from the emails that really matter. For example, knowing that my favorite clothing store has a special for the next week and all clothes are 50% off is perhaps something I would be interested to know, however, with this promotional email now being directly transferred to a separate tab in my inbox, I no longer even give it the little attention span that I would have given it before Gmail came out with its new tabs system. Continue reading

August 15, 2013

Want to guest post? Factor in these SEO tips

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Google’s Panda and Penguin updates have upended some businesses’ search results.

Make sure you create blog posts that are Google-proof

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers.

Guest post by Rohan Ayyar
E2M Solutions

rohanBarry Schwartz of Search Engine Land recently brought to our attention some minor but significant updates to Google’s Link Schemes document. It now targets — that is, penalizes — some popular and hitherto “safe” areas of link building and SEO, namely large-scale guest posting, advertorials, press releases or any other attempts to include optimized keywords in anchor text.

The Link Schemes document on Google Webmasters Forum now makes it clear: Only quality content pays off. If you are writing guest posts for your business or for your clients, there’s just one way to do it: Develop naturally engaging, awesome content that users will find valuable and share organically.

Here’s the kind of content that makes Google see red and bury your results outright:

There are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress.Continue reading