This is the second of a series on how to use Google Webmaster Tools. Also see part 1:
Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.
Last week I shared some Google Webmaster Tools tips and tricks with you. This week, I have two more: sitemaps and data highlighting. Sexy stuff, huh?
If you’ve been obsessing about your Google Analytics numbers, cruising the SEO boards, and picking through Moz and Woorank, wondering what Google wants and needs from you, then let me enlighten you.