April 15, 2015

Google Webmaster Tools part 2: Sitemaps & data highlighting

This is the second of a series on how to use Google Webmaster Tools. Also see part 1:

Google Webmaster Tools for dummies

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Chris AbrahamLast week I shared some Google Webmaster Tools tips and tricks with you. This week, I have two more: sitemaps and data highlighting. Sexy stuff, huh?

If you’ve been obsessing about your Google Analytics numbers, cruising the SEO boards, and picking through Moz and Woorank, wondering what Google wants and needs from you, then let me enlighten you.
Continue reading

April 7, 2015

Google Webmaster Tools for dummies


Add this key weapon to your analytics arsenal

This is the first of a series on Google Webmaster Tools. Don’t complain about the headline, I didn’t write it!

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers.

Chris AbrahamFor most webmasters, their knowledge of Web analytics begins and ends with Google Analytics. And that’s a shame.

Google Webmaster Tools is all you really need to become a Google-whisperer. Why spend all this time and money on Moz and Woorank to interpret how your brand is doing on Google when you can hear it directly from the mouth of God? (I exaggerate, but only slightly.)

I have been using Webmaster Tools a lot lately since I have been doing a lot of SEO strategy work and I have really had some serious fun working through some of the tools that Google basically begs you to adopt in order to make things super-easier for them — and therefore better for you, the site owner or manager. Continue reading

October 25, 2012

11 Google Analytics tricks to use for your website

Guest post by Eugen Oprea

Do you know what is the most common question that I get every day on social media, forums or email?

“How do I get insights about my Google Analytics data?”

People approach me saying that they have had a Google Analytics account for years, but that they look only at page views or the number of visitors they get.

This is wrong. This is so wrong when they have powerful free Web analytics tools that they can leverage to learn more about their visitors and use those insights to better serve their visitors. Continue reading

July 7, 2011

Top 10 Web apps we love — and why

KISSmetrics: a funnel reporting tool.

A roundup of the top analytics, email campaign, Web optimization tools & more

Guest post by Jamie Steven

We often get asked, what apps does your team use? To answer the question, we decided to put together this blog post laying out the Top 10 Web Apps We Love.

The SEOmoz team decided on the Top 10 apps below (in no particular order). However, we found we liked so many apps that we decided to include another 15 that are definitely worth mentioning.

Take a look at our list and please let us know your own favorite apps in the comments.



Google Analytics: Still top of the analytics heap

1Google Analytics is an excellent free web analytics tool. Even if you have another analytics application, we think it’s worthwhile to add Google Analytics to your site — it’s that good. We use Google Analytics to report on the performance of the SEOmoz website and our online marketing campaigns. Our only requests? Real-time reporting, a referral report with complete URLs and the option to pay for a service level agreement.

Also recommended:
Yahoo! Web Analytics
Adobe SiteCatalyst

KISSmetrics: Good funnel reporting

2Does your website require users to go through multiple steps? If so, you need good funnel reporting; we like KISSmetrics. Simple to setup and configure, but with plenty of options for segmentation and customization, we use KISSmetrics to monitor and report on the key user experiences of our site. It even provides details on the conversion funnel performance of each of our organic keywords– a big plus for SEOs.

Also recommended:
Adobe Discover
• Google Analytics (limited funnel capability)

Google Website Optimizer: Conversion rate optimization

3These days, Conversion Rate Optimization seems to be more popular than Harry Potter. Google Website Optimizer is a free way to do simple conversion rate optimization testing on your website. You can test varied landing pages using an A/B test or determine the ideal combination of elements using a multivariate test. Google’s tool is free, and capable enough to get you well on your way with CRO.

Also recommended:
Visual Website Optimizer
Adobe Test&Target


MailChimp: Email campaign manager

4MailChimp, oh how we love thee. MailChimp is one of the most intuitive and simple email marketing packages around. And yet, it remains incredibly powerful with detailed analytics, great social media integration and an adorable chimp, Freddie. MailChimp offers both free and affordable plans that work well for low-volume and high-volume email campaigns. Stay awesome, MailChimp.

Also recommended:
ExactTarget Continue reading