September 23, 2013

Content strategies to deal with Google Panda & Google Penguin

panda-doll
Image by Dave Fayram on Flickr (CC)

To climb higher in search rankings, you need quality content + social

This is the first of a two-part series on Google Search. Also see:
7 strategies for succeeding in the new Google Search

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO and search specialists, entrepreneurs, startup teams, educators, journalists, Web publishers.

Chris AbrahamPeople have been freaking out about the new Google Search. Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, whether it’s direct sales eCommerce or public relations campaigns. Everyone wants to know both why this has happened and how to get back in the game.

if you’ve made serious revenue in the past and all that has dropped off suddenly, open your wallet and spend — but not on SEO

What has changed, for those who don’t know, is that Google rolled out two major changes to its algorithm over the past two and a half years. The first, Panda, went into effect in February 2011, resulting in higher-quality content sites and social sites gaining higher ranking in the search results and advertising-based sites sinking lower. The second, update Penguin, went into effect in April 2012.

As a result, today organic SEO isn’t free, cheap, and easy anymore. What’s happened is that everyone’s piled on to organic SEO. Second, all the tricks that have worked — guest blogging, link-marketing (Viglink, Skimlinks, etc.), directory farms, site aggregators, pay-per-posting, etc. — are not a lock anymore. Third, organic SEO demands a profound commitment to social media, and not just Google+. And finally, since Google now all but owns the Internet, it can monitor the Web like a spider: It feels every single vibration and knows exactly what everything on its Web is: Is it a fat, juicy bug full of vim, vigor, and relevance or is it just an empty, hollow exoskeletal husk blown into the web, empty and devoid of nutritious content? Continue reading

November 16, 2011

Set up your Google+ brand page the right way

Chris AbrahamLast week, I wrote Max SEO with 8 simple Google+ steps  before Google opened up G+ Brand Pages, so first go read what I wrote in the previous post (because all of the advice still applies). In this post, we’ll work on setting up your brand page right away in the right way. If you follow these steps, you’ll be as well-placed as possible.

First, did you notice that there’s a new button on your Google+ profile? Go ahead and click “Create a Google+ page” and we’ll get started.

Your first option is to create a page. Be careful here, because it isn’t simple to change the sort of page you have. Continue reading