To climb higher in search rankings, you need quality content + social
This is the first of a two-part series on Google Search. Also see:
• 7 strategies for succeeding in the new Google Search
Target audience: Businesses, brands, digital marketers, advertising agencies, SEO and search specialists, entrepreneurs, startup teams, educators, journalists, Web publishers.
People have been freaking out about the new Google Search. Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, whether it’s direct sales eCommerce or public relations campaigns. Everyone wants to know both why this has happened and how to get back in the game.
What has changed, for those who don’t know, is that Google rolled out two major changes to its algorithm over the past two and a half years. The first, Panda, went into effect in February 2011, resulting in higher-quality content sites and social sites gaining higher ranking in the search results and advertising-based sites sinking lower. The second, update Penguin, went into effect in April 2012.
As a result, today organic SEO isn’t free, cheap, and easy anymore. What’s happened is that everyone’s piled on to organic SEO. Second, all the tricks that have worked — guest blogging, link-marketing (Viglink, Skimlinks, etc.), directory farms, site aggregators, pay-per-posting, etc. — are not a lock anymore. Third, organic SEO demands a profound commitment to social media, and not just Google+. And finally, since Google now all but owns the Internet, it can monitor the Web like a spider: It feels every single vibration and knows exactly what everything on its Web is: Is it a fat, juicy bug full of vim, vigor, and relevance or is it just an empty, hollow exoskeletal husk blown into the web, empty and devoid of nutritious content? Continue reading