July 17, 2012

How Flipboard is changing everything

Chris AbrahamI first told you that Pinterest redefined social media from being mostly text to being mostly photos, illustrations, graphics, and infographics.

Now, illustrating your content is not just preferable, it’s mandatory. Facebook, Google+, and Twitter have become much better at following links and automagically populating your shares with photos, videos, titles, and teasers (instead of just making your Bit.ly links hot); aggregator sites such as The Huffington Post and link-share and social bookmarking sites also spider the link, proffering a selection of images to choose from to be associated with each submission.

If your goal is to be shared or read and you’re participating in social media in order to further your personal or corporate brand, then blog, tweet, Facebook, Tumbl, and Posterous without illustrating that content with a photo, chart, illustration, pull-quote, logo, portrait, or infographic at your own peril.

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