December 9, 2013

7 emerging social media marketing trends for 2014

pinterest-vine-gplus
Pinterest, Vine and Google Plus: three of the sites to keep an eye on in 2014.

Predictions to help businesses stay ahead of the curve

Guest post by Nikhil Jain

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

nikhil-jainWith 2014 knocking on the door, we thought it was time to put down the eggnog and take a hard look at what’s going to be hot on the social media marketing front the coming year — and what won’t be hot.

Before we do, let’s take a quick look at a roundup of trends that have originated from the most popular social networks this year. Continue reading

January 29, 2013

Listen & engage to build a trusted community

Chris- Klout

Grow your sphere of influence through reciprocity and generosity

Chris AbrahamSo many people ask me what my secret is: to my Klout score (77), to my Twitter followers (43.5k), and to my acknowledged influence online, for what it’s worth. They wonder how I gamed Klout, where I bought my followers, and what PR firm got me into Forbes. Well, there surely are shortcuts and you can apparently game Klout and buy followers, friends, and Likes. I have tried out many of them over time but I don’t believe that growing and pruning Twitter followers or paying money for followers and Likes actually builds a social media community.

Surely, all that buying and gaming does something, but it’s not community. Maybe it’s for bragging rights, maybe access to perks, or perhaps just to establish to the people in your space that you’re really a social media player and not someone who ignored social media as an essential aspect of your organization until last Thursday. Continue reading

November 12, 2012

10 tips to take advantage of Google+ for SEO

Leverage the power of Google Plus to increase visibility

Guest post by Cyrus Shepard

It’s no secret. When engineers built Google+, they constructed an SEO juggernaut to dominate search results above all other social platforms. Although Facebook and Twitter are essential to marketing efforts, both restrict Google from accessing much of their data. This limits their SEO effectiveness.

Not so with Google+. Continue reading

October 23, 2012

Why Google Authorship matters to your business


Three of the authors on Socialbrite appearing in Google search results.

Lay claim to your own content with rel-author

This is the second of a two-part series. Also see:
A visual guide to rich snippets [Infographic]

Target audience: Businesses, Web publishers, nonprofits, entrepreneurs, Web publishers, educators, journalists — anyone with a website.

JD LasicaIf you create content on the Web — and if you’re trying to get people to find your business or nonprofit online, you should be creating content — then your biggest challenge is to have people find you in search. And, let’s get super obvious here: That means you want them to literally click your link and get to your site, right?

Now, the first challenge to overcome is show up on the first page of Google search results, given that about 97 percent of people never click through to the second page of results. (To dig deeper into search engine optimization for your site, see our articles on SEO.) Continue reading

September 17, 2012

5 tips for managing your community on Google Plus

How to get the most out of your G+ community

Guest post by Jen Lopez
SEOmoz 

You know that having a Google Plus strategy is important and you may also know how you should optimize our brand page for SEO purposes, but have you begun to manage your Google Plus community? Lately the team at SEOmoz has been working hard on making sure that Google+ isn’t thought of as just a third sock but as an important part of our social and search strategy.

Today I want to show you five ways you can use Google+ to engage more with your community, all the while helping your site and brand page show up more in searches. Now, let’s walk through some of these tactics.

One thing to remember is that with any kind of social strategy, what works great for us may not be the best for you. So test things out and see if they work. Here are the tips!

Check your notifications and respond

1You probably want to slap me in the face right now, right? I mean come on, of course you check your notifications — but do you respond? Every single morning when I log into Google+ the very first thing I do is check notifications. I start with the oldest and work my way forward and I respond to as many of them as possible. Continue reading