Target audience: Small businesses owners, marketing professionals, SEO specialists, PR pros, brand managers, nonprofits, educators, Web publishers, journalists.
By Megan Totka
Google Plus can be a powerful tool for promoting your small business online, in more ways than one. In addition to being an active social network with 250 million users, the features and tools of Google+ can help you improve search engine ranking, strengthen your industry authority, and make influential connections to grow your business network.
Here are 10 tips for using Google+ to power your small business marketing.
Set up your business’s Google+ page
1Similar to most social networks, Google+ allows you to set up both personal and business pages. If you’re not already using Google+, or if you only have a personal page, the first step to promoting your business on this network is to create a Google+ business page.
You’ll need a Google or Gmail account to link to. The process of setting up a business page is simple: head to Google My Business to choose the best business category, and follow the prompts to create your page. Continue reading