March 13, 2014

Google gets more personal as it becomes more personalized

Tilted Kilt
A long-ago activity resurfaces at a mouse click.

Will you be assimilated into the Google Empire?

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Chris AbrahamGoogle can’t get hardly any of us to use Google Plus, but they’re still trying. And they’re pushing hard. One of the reasons I love blogging is, for good or evil, I don’t need any evidence for anything I say. With that caveat, Google is closing in on its goal of being federated across all of its properties, so be acutely aware. They’re triangulating us all and will soon be able to identify not merely what “you” want, need, and desire, but what you, yourself, (or me, Chris Abraham), want in particular, down to your very essence.

Rejoice! I am no longer 35–44-year-old white, college-educated, man, living in Metro Washington, I am 43-year-old, soon to be 44, Christopher James Abraham, who lives between Columbia Heights and Arlington Views off of Columbia Pike in South Arlington, Virginia, who owns guns, motorcycles, spends money on eBay and Amazon, and loves eating fish tacos at Taqueria el Poblano during his weekday happy hour from 4-7 pm — and many other very specific details of my life. Continue reading

February 20, 2014

Dominate your personal brand on Google Images

Feed Google with the freshest donuts you can!

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

chris-abraham-google-plusChris AbrahamMy buddy Terence has a problem. He doesn’t like what comes up on Google Images when he searches. He’s not suffering from a reputation disaster or an embarrassment of embarrassments — he just doesn’t like what he sees when he searches for his name.

I took a look and the fix was simple: he is a ghost online. When I say he’s a ghost, I don’t mean he’s invisible, he’s just translucent. Google doesn’t like to work too hard on delivering results, but when Google can’t find recent, fresh, and accurate photos, it tends to dig through the dumpster for just about anything. Google can get desperate.

In the case of my buddy, he takes the curation of his personal brand so seriously that not only does he not feed blogs, social networks, gallery sites, Pinterest, news sites, LinkedIn,FacebookTwitter, or Google+, he spends a lot of time asking site owners, myself included, to take down pics, snappies, and photos he doesn’t like. Continue reading

December 19, 2013

Google Authorship: Involve your staff in your brand

Google-Authorship-Markup

Target audience: Brand managers, marketing and PR professionals, SEO specialists, business executives, nonprofits, educators, Web publishers, journalists.

Chris AbrahamEncourage your entire staff to link their Google+ profiles to your business site. All they need is access to an email address (such as [email protected]) on the same domain as your content — any content. According to the instructions, it’s not limited to journals, papers, blogs, magazine, or social sites. Your corporate site is just dandy. 

So, it seems to me that since one can now lend one’s Double-Secret Clout-Mojo to websites in order to help their performance on organic Google Search, why not really pile on by not merely hiring high-caste bloggers to guest blog and claim authorship on your site the way I recommended two weeks ago, but to get everyone who has an email on your domain to lend their own personal Google juice to your SEO strategy? Continue reading

December 9, 2013

7 emerging social media marketing trends for 2014

pinterest-vine-gplus
Pinterest, Vine and Google Plus: three of the sites to keep an eye on in 2014.

Predictions to help businesses stay ahead of the curve

Guest post by Nikhil Jain

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

nikhil-jainWith 2014 knocking on the door, we thought it was time to put down the eggnog and take a hard look at what’s going to be hot on the social media marketing front the coming year — and what won’t be hot.

Before we do, let’s take a quick look at a roundup of trends that have originated from the most popular social networks this year. Continue reading

January 29, 2013

Listen & engage to build a trusted community

Chris- Klout

Grow your sphere of influence through reciprocity and generosity

Chris AbrahamSo many people ask me what my secret is: to my Klout score (77), to my Twitter followers (43.5k), and to my acknowledged influence online, for what it’s worth. They wonder how I gamed Klout, where I bought my followers, and what PR firm got me into Forbes. Well, there surely are shortcuts and you can apparently game Klout and buy followers, friends, and Likes. I have tried out many of them over time but I don’t believe that growing and pruning Twitter followers or paying money for followers and Likes actually builds a social media community.

Surely, all that buying and gaming does something, but it’s not community. Maybe it’s for bragging rights, maybe access to perks, or perhaps just to establish to the people in your space that you’re really a social media player and not someone who ignored social media as an essential aspect of your organization until last Thursday. Continue reading