July 28, 2014

Top 10 small business tips for using Google Plus


Target audience: Small businesses owners, marketing professionals, SEO specialists, PR pros, brand managers, nonprofits, educators, Web publishers, journalists.

By Megan Totka

Google Plus can be a powerful tool for promoting your small business online, in more ways than one. In addition to being an active social network with 250 million users, the features and tools of Google+ can help you improve search engine ranking, strengthen your industry authority, and make influential connections to grow your business network.

Here are 10 tips for using Google+ to power your small business marketing.

Set up your business’s Google+ page

1Similar to most social networks, Google+ allows you to set up both personal and business pages. If you’re not already using Google+, or if you only have a personal page, the first step to promoting your business on this network is to create a Google+ business page.

You’ll need a Google or Gmail account to link to. The process of setting up a business page is simple: head to Google My Business to choose the best business category, and follow the prompts to create your page. Continue reading

July 23, 2014

Why Google Plus is more like a forum than a social network

A Google+ affirmation graphic.

Tips on what works and doesn’t work on G+

This is the second of a three-part series on Google Plus. Also see:
Hey Google! Here’s why Google+ is still a ghost town
Why Google Plus is the antisocial network

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Chris AbrahamIt occurred to me, after spending a week deep-diving into Google+, that Plus is not a social network — or even a social layer. It’s a global reboot of the message board.

If you want to succeed, you need to forget about your friends and your family. Leave them behind. There are cooler, smarter, funnier people on Google+ than we have in our own lives now. Continue reading

July 22, 2013

How Google+ for mobile can enhance your business


Tap into SEO-boosting social media on your mobile device

Guest post by Megan Totka
Chief Editor, ChamberofCommerce.com

MeganTotkaYou’re likely already familiar with the inherent benefits of having your business on Google Plus. While it might not be Facebook or Twitter, you’ll still see a lot of mileage with 343 million users on the Circles-based social media network.

Some social marketers go so far as to argue that, networking aside, the discoverability aspect of Google+ is worth its weight in gold for your company site, given that the search engine giant bumps up the search results of businesses that get some link love from G+ members. By building your business profile and claiming authorship to your online content, you can enhance search engine results for your company and targeted keywords on Google with your professional picture and bio, making people more likely to click.

As always, the challenge is finding the time to engage on social media. Google makes it easier to network on Google+ and perform other essential tasks from anywhere, with Google Apps for Business.

And as more and more of us move to the mobile Web, you should start thinking of Google Apps for Business beyond its traditional desktop role — it’s now a full-fledged mobile solution. Continue reading

April 4, 2012

Extended how to use Google+ for business video tutorial

Chris AbrahamI really felt like I needed to rush it through my recent free 30-minute How to Use Google+ for Business webinar, and that made me sad.

There is so much ground to cover.

So I sat down and used my trusty copy of Camtasia to record just about everything I know in this 80 minutes of (obviously unscripted) tutorial on how to use Google+ for business, because there is so much to discuss. Via Biznology.