October 14, 2013

Buttress your brand with content creation & community


To get discovered in search, be true to yourself, not to SEO tricks

Target audience: Marketing professionals, PR professionals, businesses, brand strategists, educators, journalists, general public.

Chris AbrahamYou can’t control your brand perception. You can’t force your will or your perception of yourself onto Google no matter how big your advertising budget — sorry. And, now, you can’t do it through writing big checks to black hat link farms, either.

So, if you want to make sure you can shape perception of your business in search as much as possible, you’ll need to write about yourself and your company as thoroughly as humanly possible — and, part of that is doing the equivalent of a 360-degree feedback of your own brand, your own corporation. For those of you who don’t know, a 360 review represents feedback that comes from members of an employee’s immediate work circle. And, like the 360, you should ask people outside of just yourself and your board how they perceive you. Continue reading

September 23, 2013

Content strategies to deal with Google Panda & Google Penguin

Image by Dave Fayram on Flickr (CC)

To climb higher in search rankings, you need quality content + social

This is the first of a two-part series on Google Search. Also see:
7 strategies for succeeding in the new Google Search

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO and search specialists, entrepreneurs, startup teams, educators, journalists, Web publishers.

Chris AbrahamPeople have been freaking out about the new Google Search. Online marketplaces that have historically been very profitable in the past have dropped off a cliff for many companies, whether it’s direct sales eCommerce or public relations campaigns. Everyone wants to know both why this has happened and how to get back in the game.

if you’ve made serious revenue in the past and all that has dropped off suddenly, open your wallet and spend — but not on SEO

What has changed, for those who don’t know, is that Google rolled out two major changes to its algorithm over the past two and a half years. The first, Panda, went into effect in February 2011, resulting in higher-quality content sites and social sites gaining higher ranking in the search results and advertising-based sites sinking lower. The second, update Penguin, went into effect in April 2012.

As a result, today organic SEO isn’t free, cheap, and easy anymore. What’s happened is that everyone’s piled on to organic SEO. Second, all the tricks that have worked — guest blogging, link-marketing (Viglink, Skimlinks, etc.), directory farms, site aggregators, pay-per-posting, etc. — are not a lock anymore. Third, organic SEO demands a profound commitment to social media, and not just Google+. And finally, since Google now all but owns the Internet, it can monitor the Web like a spider: It feels every single vibration and knows exactly what everything on its Web is: Is it a fat, juicy bug full of vim, vigor, and relevance or is it just an empty, hollow exoskeletal husk blown into the web, empty and devoid of nutritious content? Continue reading

August 15, 2013

Want to guest post? Factor in these SEO tips

Google’s Panda and Penguin updates have upended some businesses’ search results.

Make sure you create blog posts that are Google-proof

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers.

Guest post by Rohan Ayyar
E2M Solutions

rohanBarry Schwartz of Search Engine Land recently brought to our attention some minor but significant updates to Google’s Link Schemes document. It now targets — that is, penalizes — some popular and hitherto “safe” areas of link building and SEO, namely large-scale guest posting, advertorials, press releases or any other attempts to include optimized keywords in anchor text.

The Link Schemes document on Google Webmasters Forum now makes it clear: Only quality content pays off. If you are writing guest posts for your business or for your clients, there’s just one way to do it: Develop naturally engaging, awesome content that users will find valuable and share organically.

Here’s the kind of content that makes Google see red and bury your results outright:

There are many wedding rings on the market. If you want to have a wedding, you will have to pick the best ring. You will also need to buy flowers and a wedding dress.Continue reading