Google’s Panda and Penguin updates have upended some businesses’ search results.
Make sure you create blog posts that are Google-proof
Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers.
Guest post by Rohan Ayyar
Barry Schwartz of Search Engine Land recently brought to our attention some minor but significant updates to Google’s Link Schemes document. It now targets — that is, penalizes — some popular and hitherto “safe” areas of link building and SEO, namely large-scale guest posting, advertorials, press releases or any other attempts to include optimized keywords in anchor text.
The Link Schemes document on Google Webmasters Forum now makes it clear: Only quality content pays off. If you are writing guest posts for your business or for your clients, there’s just one way to do it: Develop naturally engaging, awesome content that users will find valuable and share organically.
Here’s the kind of content that makes Google see red and bury your results outright: