February 20, 2014

Dominate your personal brand on Google Images

Feed Google with the freshest donuts you can!

Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

chris-abraham-google-plusChris AbrahamMy buddy Terence has a problem. He doesn’t like what comes up on Google Images when he searches. He’s not suffering from a reputation disaster or an embarrassment of embarrassments — he just doesn’t like what he sees when he searches for his name.

I took a look and the fix was simple: he is a ghost online. When I say he’s a ghost, I don’t mean he’s invisible, he’s just translucent. Google doesn’t like to work too hard on delivering results, but when Google can’t find recent, fresh, and accurate photos, it tends to dig through the dumpster for just about anything. Google can get desperate.

In the case of my buddy, he takes the curation of his personal brand so seriously that not only does he not feed blogs, social networks, gallery sites, Pinterest, news sites, LinkedIn,FacebookTwitter, or Google+, he spends a lot of time asking site owners, myself included, to take down pics, snappies, and photos he doesn’t like. Continue reading

August 29, 2012

Remove those regrettable online reputation tattoos

Chris AbrahamThe way you feel now about all those photos of you at the beach, in your suit, body-proud, tanned and drinking — liberation and joy — may end up making you feel completely different in your near future — trapped and ashamed. No matter how young you may be, reading these words, you need to start thinking long-game when it comes to your online reputation.

You’re at the mercy of the Panopticon: networked cameras are almost ubiquitous

Your online reputation on Google Search is a culmination of all your separate, discrete (or indiscreet) choices — sort of like tattoos — and it’s always easier to not get inked in the first place than it is live with the consequences or go through the pain and expense of having all of your tribal, prison, lower-back, ankle, neck, and face tattoos removed. Continue reading