Target audience: Brand managers, marketing and PR professionals, SEO specialists, business executives, nonprofits, educators, Web publishers, journalists.
Encourage your entire staff to link their Google+ profiles to your business site. All they need is access to an email address (such as firstname.lastname@example.org) on the same domain as your content — any content. According to the instructions, it’s not limited to journals, papers, blogs, magazine, or social sites. Your corporate site is just dandy.
So, it seems to me that since one can now lend one’s Double-Secret Clout-Mojo to websites in order to help their performance on organic Google Search, why not really pile on by not merely hiring high-caste bloggers to guest blog and claim authorship on your site the way I recommended two weeks ago, but to get everyone who has an email on your domain to lend their own personal Google juice to your SEO strategy? Continue reading →
Create a content strategy by enlisting top influencers to write for your sites
Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.
It’s a great time to be passionate about social media, the Internet, online community, and the Google suite of products and services.
Google is about to reward you big-time just as Google pulls the rug out from under the feet of traditional SEO link strategies. Good for you, bad for many online businesses. Be sure to monetize while you can.
In my analogy, Google’s Hummingbird algorithm will require each website owner to find one or more social media passion players and woo, hire, pay, or partner with them in order to get back on top of Google organic search. If you want your home page to rise to the top of Google Organic Search, I believe you’re going to have to bring some legit Google authors on board and publicly be associated with them. Continue reading →
Target audience: Businesses, Web publishers, nonprofits, entrepreneurs, Web publishers, educators, journalists — anyone with a website.
If you create content on the Web — and if you’re trying to get people to find your business or nonprofit online, you should be creating content — then your biggest challenge is to have people find you in search. And, let’s get super obvious here: That means you want them to literally click your link and get to your site, right?
Now, the first challenge to overcome is show up on the first page of Google search results, given that about 97 percent of people never click through to the second page of results. (To dig deeper into search engine optimization for your site, see our articles on SEO.) Continue reading →