April 7, 2015

Google Webmaster Tools for dummies


Add this key weapon to your analytics arsenal

This is the first of a series on Google Webmaster Tools. Don’t complain about the headline, I didn’t write it!

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers.

Chris AbrahamFor most webmasters, their knowledge of Web analytics begins and ends with Google Analytics. And that’s a shame.

Google Webmaster Tools is all you really need to become a Google-whisperer. Why spend all this time and money on Moz and Woorank to interpret how your brand is doing on Google when you can hear it directly from the mouth of God? (I exaggerate, but only slightly.)

I have been using Webmaster Tools a lot lately since I have been doing a lot of SEO strategy work and I have really had some serious fun working through some of the tools that Google basically begs you to adopt in order to make things super-easier for them — and therefore better for you, the site owner or manager. Continue reading

December 2, 2013

7 Web development apps for your tablet

Hacker’s Keyboard for Google Play.

When does a tablet beat a PC? When it’s more convenient

Target audience: Web developers, Web publishers, content creators, marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators.

Guest post by Teddy Hunt

teddy-huntWhen you have a website, sometimes you’ll get the urge to add or change something in the middle of the night. Rather than waking up and walking across your place to the PC, you choose to roll over and grab your tablet.

The only problem, though, is that browsers for tablets are pretty clunky for developers, publishers and content creators, and there’s no real easy way to do what you need to do. Here are a few Web development apps that can give you a hand.

View Web Source

1Sometimes you may need to make a minor change to your code. For these instances, a tablet isn’t ideal at all — unless you have the View Web Source app at your fingertips. As the name suggests, this app allows you to view the web source code on your webpage — through your mobile device. The app makes the text come across extremely clear and very readable. You’ll be able to copy the source code to the clipboard and paste it elsewhere, whether you want to store it on the device itself or email it to yourself with notes on what to change later. See the Web Source Viewer app for Apple’s iOS or the View Web Source app for Google Play. Continue reading

October 25, 2012

11 Google Analytics tricks to use for your website

Guest post by Eugen Oprea

Do you know what is the most common question that I get every day on social media, forums or email?

“How do I get insights about my Google Analytics data?”

People approach me saying that they have had a Google Analytics account for years, but that they look only at page views or the number of visitors they get.

This is wrong. This is so wrong when they have powerful free Web analytics tools that they can leverage to learn more about their visitors and use those insights to better serve their visitors. Continue reading

March 19, 2012

4 simple steps to measuring social media success

Image on BigStockPhoto by suravid

Deltina HayMost social media strategists agree that there is no one, established framework to measure social media success. However, there are tactics you can adjust and apply to any social media strategy to help create a framework that works for you.

This article can help you develop an individualized, social media measuring framework. Follow these four steps:

Know your goals

1Any good marketing plan starts with established goals. You need to know what your goals are before you can measure how successful your efforts have been to achieve them.

What do you want to accomplish through your social media efforts? Some possibilities include:

  • Sell more products
  • Get more reviews
  • Establish yourself as a thought leader
  • Drive more traffic to your website
  • Generate leads
  • Increase your fan base
  • Reach a specific demographic

Outline very specific goals so you can measure the results of your efforts.

Establish your baselines

2Based on your goals from step one, establish measurable baselines you can use for comparison later.

Create a spreadsheet that includes:

  • Current sales numbers
  • Review counts
  • Number of hits in Google
  • Website stats
  • Other baselines specific to your goals

Clearly, some things are easier to measure than others. Quantitative elements like sales, website stats, and Google hits can be tracked easily. However, more qualitative elements such as thought leadership, influence, or customer satisfaction can be trickier to measure.

You may be surprised at just how many things are measurable in social media. Check out this post entitled “100 Ways to Measure Social Media” posted by Marketers Studio in 2009. This lists demonstrates that there are many things that can be measured. Your job is to establish which items are true indicators of your efforts based on your established goals.

Track your efforts

3There are plenty of tools you can use to help measure your social media efforts. Internal features of social media tools like Facebook and WordPress, free external tools, and paid services can all give you insight into how well certain strategies are paying off.

It is important during this step to use more than one tool to track your efforts. Each individual tool can give you specific insight into one or more aspects of your social media presence. Together, a carefully selected host of tools can give you a complete picture of how your efforts are paying off. Continue reading

July 13, 2011

How to analyze social traffic in Google Analytics

Guest post by Rand Fishkin
Founder & CEO, SEOmoz

If you use Google Analytics, you’ve undoubtedly seen a report like the one above. The problem is, there’s no breakdown of “social media” in this view of traffic sources, and with the dramatic rise of social media marketing, marketers need an easy way to segment and “see” this traffic separately from the rest of their referrers. We know it’s mixed in with “referring sites” and “direct traffic” but luckily, there’s a way to extract that data in just a few simple steps.

Create a custom segment

1Custom segments are the way to go for separating traffic into filter-able buckets for deeper analysis.

Google Analytics makes this fairly painless:

Google Analytics Step 1

From any of the “Traffic Sources” sections, just click the “Advanced Segments” in the upper-right hand corner and then the link to “Create a new advanced segment.”

Add social sources

2This is the most crucial part, and requires that you have a full list of the sites/words to include. I don’t recommend using just the domain names or URLs of the most popular social sites, but instead, some clever “catch-all” words using the “source” condition, as shown below:


Make sure to continue adding “OR” statements, not “and” statements. The latter will require that both conditions are met vs. any one of the “ORs.” Here’s the list of words I used, though you can certainly feel free to add to it:

  • twitter
  • tweet
  • facebook
  • linkedin
  • youtube
  • reddit
  • digg
  • delicious
  • stumbleupon
  • ycombinator
  • flickr
  • myspace
  • hootsuite
  • popurls
  • wikipedia

Depending on your niche, it might be valuable to run through your top 2 to 500 referring domains looking for any obvious matches. You could also refer to Wikipedia’s list of popular social sites.

Test and name your segment

3To create a fully functional segment, you’ll want to test the logic you’ve created to be sure results are returning. Before you do that, though, Google Analytics requires naming your segment (I used “social media”): Continue reading

July 7, 2011

Top 10 Web apps we love — and why

KISSmetrics: a funnel reporting tool.

A roundup of the top analytics, email campaign, Web optimization tools & more

Guest post by Jamie Steven

We often get asked, what apps does your team use? To answer the question, we decided to put together this blog post laying out the Top 10 Web Apps We Love.

The SEOmoz team decided on the Top 10 apps below (in no particular order). However, we found we liked so many apps that we decided to include another 15 that are definitely worth mentioning.

Take a look at our list and please let us know your own favorite apps in the comments.



Google Analytics: Still top of the analytics heap

1Google Analytics is an excellent free web analytics tool. Even if you have another analytics application, we think it’s worthwhile to add Google Analytics to your site — it’s that good. We use Google Analytics to report on the performance of the SEOmoz website and our online marketing campaigns. Our only requests? Real-time reporting, a referral report with complete URLs and the option to pay for a service level agreement.

Also recommended:
Yahoo! Web Analytics
Adobe SiteCatalyst

KISSmetrics: Good funnel reporting

2Does your website require users to go through multiple steps? If so, you need good funnel reporting; we like KISSmetrics. Simple to setup and configure, but with plenty of options for segmentation and customization, we use KISSmetrics to monitor and report on the key user experiences of our site. It even provides details on the conversion funnel performance of each of our organic keywords– a big plus for SEOs.

Also recommended:
Adobe Discover
• Google Analytics (limited funnel capability)

Google Website Optimizer: Conversion rate optimization

3These days, Conversion Rate Optimization seems to be more popular than Harry Potter. Google Website Optimizer is a free way to do simple conversion rate optimization testing on your website. You can test varied landing pages using an A/B test or determine the ideal combination of elements using a multivariate test. Google’s tool is free, and capable enough to get you well on your way with CRO.

Also recommended:
Visual Website Optimizer
Adobe Test&Target


MailChimp: Email campaign manager

4MailChimp, oh how we love thee. MailChimp is one of the most intuitive and simple email marketing packages around. And yet, it remains incredibly powerful with detailed analytics, great social media integration and an adorable chimp, Freddie. MailChimp offers both free and affordable plans that work well for low-volume and high-volume email campaigns. Stay awesome, MailChimp.

Also recommended:
ExactTarget Continue reading