November 25, 2013

Where have all the keywords gone?

google-rip

4 analytics alternatives to the late, great Google Keyword Tool

Target audience: Marketing professionals, SEO specialists, PR pros, analytics managers, brand managers, businesses, nonprofits, educators, Web publishers, journalists.

Guest post by Megan Totka
ChamberofCommerce.com

MeganTotkaGoogle has done it again. No, they haven’t come out with a new feature, tool, or platform designed to enrich our digital lives — they’ve killed another useful and beloved feature that millions depended on daily. First it was the Google Reader … and now it’s the Google Keyword Tool.

This move feels like Google has casually flushed years of SEO work down the drain and sent experienced, confident Internet marketers to scramble around in the dark. Continue reading

April 17, 2012

The importance of mobile optimized landing pages

Deltina HayYou finally have your mobile ad ready in the new Google AdWords for Mobile and have high hopes for reaching the unsaturated mobile audience. But have you thought your campaign all the way through? Once you reach this mobile demographic, where will you send them? Hopefully, you plan to send them to a page that is optimized for the mobile Web.

You already know the best practices of successful landing pages (if not, here is a link to landing page resources that can help).

  • Landing pages should be relevant to to the ad that sent the user there.
  • Landing pages should get to the point quickly.
  • Landing pages should make the call to action very clear and accessible.
  • Landing pages should be short and avoid scrolling where possible.
  • Landing pages should require very little from the user.

Continue reading

January 11, 2012

The Long Tail strategy for AdWords works for blogger outreach


The Long Tail

Chris AbrahamLast week, I wrote about how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising. Instead of putting all your money on the top 10 most expensive and popular keywords that everyone bids on, smart advertisers segment their markets and hyper-target their highest-performing keywords with their most compelling ads and content while always pruning away their worst performers. Continue reading

February 18, 2011

Taking 50 million as seriously as one WSJ reporter

Chris AbrahamI must admit right away that I am a disciple of the seminal book on the Internet revolution and what it means for business, The Cluetrain Manifesto.

The main premise of the manifesto is that markets are conversations and that no matter how ardent and impassioned the man at the lectern may be, the audience now has the power, through the Internet, to compare notes real-time, to heckle and critique without being shushed.

When this was written, there was neither Twitter nor Facebook—and the blog was still in its infancy.

I have been collecting all sort of quotes that I have been wanting to address and believe that I can write 95 posts just based on the Cluetrain’s 95 Theses, but for today I will just focus on number 83: We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal.

Continue reading