When old-school advertising and PR bump up against modern media realities
Earlier this year Grey Germany put out three condom ads for Doc Morris pharmacies. They were attempts to wittily imply that the human race could have been spared three uber-butchers of the past century (Mao Tze-Tung, Adolf Hitler and Osama bin Laden), and the horror and suffering they brought, by a simple condom (a Doc Morris condom, natch). The humble rubber as a superhero and savior of humanity — there definitely is potential for some wonderful, dark, absurdist humor in that idea.
I can totally see how a certain young, urbane sector of German society could find these ads really quite funny and compelling — as they did the suicide-themed Pepsi One ads done last year that offended so many outside the target demographic.
As part of my exploration of branding and communication around the world, I am starting a series of interviews with as many European and world-wide movers-and-shakers as are willing to submit themselves to my barrage of probing questions.
I was inspired to start this series of interviews while at lunch with today’s interviewee, Martin Oetting, partner and director research at trnd. We met at a bistro in Prenzlauer Berg, a trendy neighborhood in Berlin, where Martin lives. We ate and talked and realized we had both a lot of thing and a lot of people in common. After we both pedaled away on our bikes, it occurred to me that it would be super cool to be able to share all of this great stuff with you – and it would be great to be able to ask a bunch of questions to as many people in the branding, new media, and communications as possible.