January 28, 2013

Are you ready for the place graph?

Jason-Wilson
Jason Wilson, co-founder of Platial, in San Francisco on Thursday (iPhone photo by JD Lasica).

Platial helped pioneer place-based social networking

This is the first of a multi-part series on geolocation startups and services.

Target audience: Entrepreneurs, founders, startups, geolocation services, mobile ad networks, businesses, educators, journalists, general public.

JD LasicaFor years, entrepreneurs, tech observers and funders have known two things about the geolocation space: It holds an enormous amount of promise, and it’s taking an awfully long time to get there.

geologo-logoGeolocation startups are hot in Silicon Valley right now, from Zkatter, a San Francisco-based startup from British young gun Matt Hagger that wants you to capture and share moments in real time through mobile video, to Findery, the venture-backed San Francisco startup from Flickr co-founder Caterina Fake that wants you to leave notes, media and digital objects for others at specific locations.

What’s my connection with geoloco? For the past half year I’ve been working on a geolocation startup called Placely (register for the beta here). We’re still early in development, so I’ll talk more about our plans for Placely in a future post. But today I think it’s worth doing a quick survey of how far we’ve come (not very) and how far we still have to go as geolocation gets ready for its closeup. Continue reading