July 18, 2011

Gary Vee on the disruptive force of social media

Part 1 of 4: Gary Vaynerchuk on how brands must adjust to the new world of social media.

Ayelet NoffIhad the pleasure of meeting up with Gary Vaynerchuk recently when he was in Israel. Here’s his (almost) full speech at the event McCann Erickson held in Tel Aviv.

I am always amazed at how blunt and real Gary can be. Gary told the audience that they were doing all the wrong things in marketing their brands; that they were marketing in 2011 as if it was 2005; that no one watches commercials on TV any more because they all fast-forward with TiVo, and even those who don’t fast-forward are usually too busy looking at another screen (mobile) or even two other screens (Web and mobile) or even three other screens (Web, mobile and iPad). That no one looks at banners anymore and few look at billboards for that matter. Everyone is busy looking at their mobile, or their laptop, or their iPad. This is not the future. This is now.

The talk was insightful, brilliant and captivating. In an ADD world where it is immeasurably hard to catch people’s full attention (as I had demonstrated above), Gary was/is always up to the task. He is probably one of the only people in the world who can keep me captivated for a whole hour without checking my iPhone.

I split the speech into four different parts because of YouTube limitations. They’re all worth watching. Enjoy!

• Part 1: Gary Vaynerchuk Speech (embedded above)
• Part 2: Gary Vaynerchuk Speech
• Part 3: Gary Vaynerchuk Speech
• Part 4: Gary Vaynerchuk Speech
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