March 5, 2015

Gary Vaynerchuk at Launch: Traditional media holding on for dear life

Gary Vaynerchuk at Launch: “We adore human interaction.” (Photo by JD Lasica)

JD LasicaThere were lots of remarkable moments at the eighth Launch Festival, which ended a three-day run Wednesday at Fort Mason in San Francisco: Investor legend Peter Thiel exhorting entrepreneurs to find a space and “create a monopoly.” Pundit Glenn Beck declaring, “We don’t need the media. I trust my neighbors.” Forty or so founders taking to the stage to launch interesting new startups.

But there’s only one Gary Vaynerchuk, and he made his first appearance at Launch a lively one.

Turns out garyvee is a big fan of the Taylor Swift brand of social media marketing. When Swift randomly sends gifts at Christmas or shows up to interact with ordinary fans — to their delighted screams — it all gets amplified through social.

“We adore human interaction,” he told about 2,000 attendees at Launch. “It’s real.” And it’s what the most powerful kind of social media marketing consists of — even if it’s a fleeting 14-second video message. It’s the personalization that makes it real and leaves a lasting impression. Continue reading

April 3, 2012

You don’t need to outrun the bear in social media

Ursus arctos middendorffi /kodiak bear/ Kodiakbär

Image via Wikipedia

Chris AbrahamThe best thing about social media marketing is that you don’t have to be the most popular, have the most followers, or be the most sophisticated, you just have to do a better job than all your direct competitors.

You don’t have to be the fastest, the biggest, or the strongest in order to win at social media, you just have to be faster than Mark. Who is Mark? Well, I am sure you’ve all heard the joke about outrunning a bear… Continue reading

July 18, 2011

Gary Vee on the disruptive force of social media

Part 1 of 4: Gary Vaynerchuk on how brands must adjust to the new world of social media.

Ayelet NoffIhad the pleasure of meeting up with Gary Vaynerchuk recently when he was in Israel. Here’s his (almost) full speech at the event McCann Erickson held in Tel Aviv.

I am always amazed at how blunt and real Gary can be. Gary told the audience that they were doing all the wrong things in marketing their brands; that they were marketing in 2011 as if it was 2005; that no one watches commercials on TV any more because they all fast-forward with TiVo, and even those who don’t fast-forward are usually too busy looking at another screen (mobile) or even two other screens (Web and mobile) or even three other screens (Web, mobile and iPad). That no one looks at banners anymore and few look at billboards for that matter. Everyone is busy looking at their mobile, or their laptop, or their iPad. This is not the future. This is now.

The talk was insightful, brilliant and captivating. In an ADD world where it is immeasurably hard to catch people’s full attention (as I had demonstrated above), Gary was/is always up to the task. He is probably one of the only people in the world who can keep me captivated for a whole hour without checking my iPhone.

I split the speech into four different parts because of YouTube limitations. They’re all worth watching. Enjoy!

• Part 1: Gary Vaynerchuk Speech (embedded above)
• Part 2: Gary Vaynerchuk Speech
• Part 3: Gary Vaynerchuk Speech
• Part 4: Gary Vaynerchuk Speech
Continue reading

October 2, 2009

Gary Vaynerchuk reveals how to Crush It! It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk is for sure written by a motivational speaker; however, it was also written by a phenomenally-successful self-made businessman and social media maven. Rare is the motivational business book with an actual flight plan and pre-flight check list.

Continue reading