October 4, 2013

How Yelp is using gamification right — and screwing it up, too

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Nicole Lazzaro and Tony Ventrice at yesterday’s Social Media Breakfast Club (Photo by JD Lasica).

Other startups & companies can learn from its successes, missteps

Target audience: UX/user experience experts, gamification specialists, marketing professionals, startups, businesses, nonprofits.

JD LasicaYesterday we hosted our 19th Social Media Breakfast Club gathering in the SF East Bay, with Nicole Lazzaro and Tony Ventrice talking about business use of gamification.

Ventrice, a senior game designer at Badgeville, offered examples of what he considered good and bad uses of gamification by brands such as Yelp, so I thought I’d share his thoughts and offer my own take. This is not meant as a jab at Yelp, which has done brilliant work in the geolocation space. Instead, it’s offered as a bit of guidance to startups and companies trying to make smart use of gamification – a term everyone, it seems, dislikes. Continue reading

March 21, 2013

SocialToaster: Super fans unite on behalf of brands

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Social CRM solution leverages fans’ social networks

Target audience: Social media managers, marketers, brands, businesses, reputation and monitoring experts, metrics wonks, CRM specialists, nonprofits.

JD LasicaYou may have noticed the proliferation of new platforms for managing your social media accounts that have sprouted up in the past couple of years. There’s not even an agreed-upon term on what to call them: social marketing tools? social media dashboards? a social relationship manager for brands? online community engagement tools? social customer relationship management (sCRM) platforms?

Sure, all of those and more. Each has a different set of strengths and a slightly different emphasis. Continue reading