Nicole Lazzaro and Tony Ventrice at yesterday’s Social Media Breakfast Club (Photo by JD Lasica).
Other startups & companies can learn from its successes, missteps
Target audience: UX/user experience experts, gamification specialists, marketing professionals, startups, businesses, nonprofits.
Ventrice, a senior game designer at Badgeville, offered examples of what he considered good and bad uses of gamification by brands such as Yelp, so I thought I’d share his thoughts and offer my own take. This is not meant as a jab at Yelp, which has done brilliant work in the geolocation space. Instead, it’s offered as a bit of guidance to startups and companies trying to make smart use of gamification – a term everyone, it seems, dislikes. Continue reading