While I am no Guy Kawasaki with only 44k followers (instead of 1.3 million), and I don’t have minions, Guy and I share our belief that in order to do business online, make money, build clout, grow influence and drive sales, we need to forget the top influencers and instead focus on everyone else. We need to believe that success is the best revenge, that the Twitterverse is a global series of nows, and that no matter how automated your system is, you need to answer your own Direct Messages and @replies.
Here’s some very helpful and powerful advice from Guy Kawasaki, much of it in his own words with some of my editorial commentary. Continue reading →
To get traction, your social campaign needs 1,000+ followers
Few people hang on your every word. Everything that comes out of Ellen’s mouth is duly noted. Same thing with Bieber, Gaga, and Katy. Seth Godin and (skinny) Chris Brogan only need to say something once. But if you’re reading this, there’s a good chance you’ll need to speak up, maybe repeat yourself, and be more persistent than the Earth’s top celebs or our most hallowed social media motivational speakers.
Yes, we might be heroes to a few people in our lives — our moms, our dads, maybe our partners, children (if we’re lucky), and maybe a few people who either have deep crushes or are gunning for our jobs. Continue reading →