May 28, 2013

The harsh reality of Twitter: Popularity counts

EllenTwitter

To get traction, your social campaign needs 1,000+ followers

Chris AbrahamFew people hang on your every word. Everything that comes out of Ellen’s mouth is duly noted. Same thing with BieberGaga, and KatySeth Godin and (skinny) Chris Brogan only need to say something once. But if you’re reading this, there’s a good chance you’ll need to speak up, maybe repeat yourself, and be more persistent than the Earth’s top celebs or our most hallowed social media motivational speakers.

Yes, we might be heroes to a few people in our lives — our moms, our dads, maybe our partners, children (if we’re lucky), and maybe a few people who either have deep crushes or are gunning for our jobs. Continue reading