September 3, 2015

How to automate your social media marketing

Photo by Ryan Somma (Creative Commons BY)

Target audience: Digital marketers, PR professionals, businesses, brands, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers.

Chris AbrahamEven if you have enough money to hire an entire social media army as well as a social media monitoring and response task force, there are too many hours in a day and, according to some, the sweet spots don’t even occur during the workday anymore. So, social media automation is key. It’s not optional, it’s not nice to have, it’s de rigueur.

Some say from 9 pm to midnight on Sunday. Other say “the highest number of clicks per tweet on average occurs late at night, between 2 AM and 4 AM, local time,” according to MarketingProfs.  And the scientists over at Buffer concur. In The Biggest Social Media Science Study: What 4.8 Million Tweets Say About the Best Time to Tweet

  • Tweets sent between 2:00 and 3:00 a.m. earn the most clicks on average
  • The highest number of clicks per tweet occur between 2:00 a.m. and 4:00 a.m., peaking between 2:00 and 3:00 a.m. The fewest clicks per tweet happen in the morning (when tweet volume is particularly high), between 9:00 a.m. and 1:00 p.m.

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October 3, 2013

5 auto-sharing tools to make you more productive

GaggleAMP,, Buffer, Viraltag can be huge time-savers

Target audience: Marketing professionals, businesses, brand managers, PR professionals, SEO specialists, nonprofits, Web publishers.

Guest post by Mary Hiers

Mary-HiersAuto-sharing is an important tool in the social media management toolbox. Having convenient sharing buttons next to your website’s content and blog posts eliminates the friction that can cause people who love a piece of content not to bother sharing it. And when you use social media to make announcements or update followers of your brand, auto-sharing tools make it easier to get the information out there and in front of those who are interested in your products and services so they can consume or share the information with others.

A hypothetical social sharing scenario

Suppose I’m writing blog content for an important new client. It’s not enough to write a well-researched blog post and leave it at that. I need to make sure that as many interested parties as possible see that blog post in hopes they’ll want to learn more.

It’s not easy to find time to post and promote announcements on multiple social media sites, and the client certainly doesn’t have time to do it. That’s where auto-sharing tools come in. Here are a few of the tools and platforms you should consider. Continue reading

June 20, 2012

Are you sold on frictionless sharing?

Target audience: Marketers, social media influencers, businesses, brands.

Chris AbrahamIhave been exploring frictionless sharing for years in the form of auto-tweets, retweets, automatic cross-posting, and attention data. What is it, you ask? Well, according to Wikipedia, frictionless sharing refers to “the transparent sharing of resources using social media services.” What this means is that all you need to do is look at a particular piece of content such as a news item, story, video, or content, and that piece of content is linked to on your Facebook Timeline, in Google Plus and in other social media.

We all have been frictionless sharing with advertisers, social media companies, big data minters, and search engines for a decade in the form of implicit attention data, part of an attention economy. While people are freaking out about how privacy-invading frictionless sharing is, we have all been frictionless sharing everything and anything — sometimes even including our credit card information, Social Security numbers and secret questions’ answers — with everywhere and everything, including Friendster, MySpaceeHarmony,, FacebookTwitter, AOL, Yahoo!, Microsoft and the No. 1 data-vacuum, Google.

On Facebook, the most common frictionless sharing experiences come from their social sharing apps, with the Washington Post’s app being the most famous and infamous – though TechCrunch and ESPN and quite a few other media platforms have invested. Trouble is, none of these social sharing apps perform very well in new Facebook because their new stream of news Timeline algorithm prioritizes friends and family above the social shared content. Continue reading

November 23, 2011

Amplify your good message with GaggleAmp AbrahamIn order to keep on the cutting edge of social media I tend to play a lot. Experimenting keeps Abraham Harrison au courant. Several months ago I received a Twitter DM from Shel Holtz asking if I would help him promote FIR for him via my social networks. The link popped off to a companycalled GaggleAMP. Continue reading