The Cerro Gordo ghost town (CC BY photo by Cynthinee on Flickr)
It’s time for Mountain View to listen up & get over their control freakery
This is the first of a three-part series on Google Plus. Also see:
• Why Google Plus is more like a forum than a social network
• Why Google Plus is the antisocial network
Target audience: Marketing professionals, SEO specialists, PR pros, brand managers, businesses, entrepreneurs, nonprofits, educators, Web publishers, journalists.
If you don’t want to read a long article then here’s the short version of my analysis of Google’s latest in a series of failed social networking services: Google is trying to building a city in the middle of nowhere, where nobody cares to live, and doesn’t much care why almost nobody actually wants to live there.
It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus. Continue reading