Why the best social networks must grow organically
Target audience: Community manager, marketing professionals, PR pros, brand managers, entrepreneurs, businesses, nonprofits, educators, Web publishers, journalists.
Way back in 2000, Amy Jo Kim wrote the book on best practices and strategies on how to start, build, grow, and maintain online communities in Community Building on the Web : Secret Strategies for Successful Online Communities.
If you can find a copy, buy one. Everything Amy Jo Kim recommends can be mapped perfectly to Web 2.0 and social network services — namely, her belief that communities need to grow organically and not be rigid, planned, communities. That is, more like London than Paris. Continue reading