In a world in which everyone seems to be a chicken little speaking of the end of traditional journalism, PR and advertising, there are very few people who are working toward guiding the industry toward success in new new media. Some interesting books about “what’s next” that I am reading are The Chaos Scenario by Bob Garfield and Free: The Future of a Radical Price by Chris Anderson. Add to this list David Henderson’s new book, Making News in the Digital Era, a book that is part analysis, part briefing, and part pathfinder, explicitly guiding readers through the very confusing social media landscape.
In the 170 pages of Making News in the Digital Era, David E. Henderson personally walks his readers safely through the mine field that is new communications, digital PR, and social media marketing. Essential reading.