Following the advice of social media and Web 2.0 experts, you have established your own blog and joined a number of social sites, including Facebook, MySpace, LinkedIn, Twitter, YouTube, Flickr, LibraryThing, and Upcoming.org, among others. Now, the experts say you must add content to each of these accounts regularly to keep them dynamic. So, how’s this supposed to make your life easier?
Relax. With some careful planning, you can streamline the process of keeping all of your Social Web accounts fresh and engaging without breaking your back or the bank. The trick is to make your social accounts work together. Most social sites use the concept of open source to make it easy for developers to write applications that enhance the features of the site. For our purposes, we will look at applications that can help us streamline our existing presence in the Social Web.
To demonstrate what I mean about streamlining the process, I’ll start with an example. Imagine that you have the following social media tools and accounts already in place on the Social Web:
I don’t want to lose all the RSS feed (or webfeed) subscribers I’ve
built up over the years, so I asked Rick Klau of Feedburner whether I
could redirect the feeds from NewMediaMusings.com to SocialMedia.biz.
Yes, he said, and walked me through it. (This is one of the reasons I’m
a huge fan of Feedburner.) Here are the steps:
Step 1: Go to your My Feeds page. Select the name of your old feed that you want to redirect, and click ‘edit feed details.’