There’s no reason to ever let your blog go fallow. Unlike leaving farmland unsown for a period in order to restore its fertility as part of a crop rotation, there’s no benefit in ignoring your blog. To be honest, it really doesn’t matter what you do to keep your blog running on a daily basis, but it’s essential that you don’t allow your blog to be categorized as “archived” by search engines, to say nothing of being forgotten by your readers. First, I will address why keeping your blog updated is essential to search engines and how fickle Google is. Google is worse than a Harvard Dean when it comes to judging you. “What have you done lately” is the name of the game and it is better for your career as a blogger to write filler during those times you’re not in the blogging mood: you’re having a crisis of faith, distracted by something else, or time-crushed by a well-paying job, for example.
June 18, 2012