April 24, 2013

Using social media to enhance your brand’s reputation

reputation

Maintain your social profiles for better search results

Guest post by Cara Aley

caraaleyWith your company focused on its business goals and set up on social channels, it’s critically important that your online business reputation be one that is polished and positive. As you’re likely to be in the market for new customers, clients, partners or investors, it’s important that when they run a Google search on your business or startup, not only are you properly search engine optimized but that meaningful and positive results appear.

Social media as a marketing strategy is an important method for ensuring that this happens, and should be prioritized as much as or more than any other marketing strategy. I’ll explain why.

Understand SEO

Social media profiles are critical for search engine optimization (SEO). You know what SEO is. (See Socialmedia.biz’s series on online reputation.) Now it’s time to start building those social media profiles in order to improve your SEO. Continue reading

April 10, 2013

Blog like there’s nobody watching

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Photo courtesy of Dell (Creative Commons)

Vulnerability reigns supreme in the blogosphere

Chris AbrahamI have been thinking about the posts of the most successful bloggers and social media sharers and I believe one of the things they all have in common is that they reveal of themselves just a little more openly and intimately than anyone else with a marketing agenda and a lot to lose. There’s a fine line between taking your friends, followers, fans, and audience on a beautiful and compelling narrative ride and oversharing, but even over-sharing verging on TMI has been better for the most successful social media artists and content marketers.

Business is personal, work is personal, selling is personal, sales are personal. The most successful business people lead with relationships, friendships, and trust.

It makes me think of the poem by William W. Purkey:

You’ve gotta dance like there’s nobody watching,
Love like you’ll never be hurt,
Sing like there’s nobody listening,
And live like it’s heaven on earth.

The most successful social media artists don’t hide their black eyes, they sing them. Continue reading

March 25, 2013

Why Facebook should stop charging to increase the reach of page posts

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Photo courtesy of Justin Sullivan via Getty Images

Reevaluating Facebook’s monetization strategy

Ayelet NoffFacebook pages are increasingly becoming an invaluable part of companies’ day-to-day marketing activities, but during last year’s Facebook Marketing Conference, Facebook announced to businesses that their page updates were seen by an average of only 16 percent of their fans through the news feed.

This caused quite a shock among companies. They weren’t entirely sure how Facebook’s news feed algorithm, EdgeRank, really worked or how much visibility they were actually getting but they were positive that it was higher than 16 percent.

Also beginning last year, Facebook introduced a way for page administrators to pay to promote posts to a wider audience.

Despite allegations that Facebook is now trying to force page owners to pay for reach by using promoted posts — see the flood of complaints from small business owners — the company has been aggressively fighting such reports. Facebook argues that the reason for the limit is not a shakedown but to avoid spam and make sure that Facebook’s news feed provides people with more of the content that they want to receive rather than content supplied by certain spammy brand pages.

So pages are now competing for a smaller share of users’ news feeds, and in order to gain significant exposure, they needed to invest money into promoting themselves. This all translates into spending a substantial budget on advertising. Continue reading

March 14, 2013

Facebook paid sponsored content meets you only halfway

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Photo courtesy of diTii (Creative Commons)

Increase your breadth and depth for greater marketing power

Chris AbrahamAfter reading Disruptions: As User Interaction on Facebook Drops, Sharing Comes at a Cost by Nick Bilton in the New York Times (and Facebook‘s detailed fact check), I thought I would spend $21 for your amusement. I would sponsor three Facebook posts.

For my first, I sponsored a post rather spontaneously and organically to see if anyone might want to join my virtual rowing team, Team Grotto, and join a virtual regatta, the 2013 World Erg Challenge. Why not, right? Continue reading

March 12, 2013

5 apps that do the marketing work for you

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Photo courtesy of noeliamarejo via Creative Commons

Reach a broader audience with the help of these marketing apps

Guest post by Megan Totka

MeganTotkaDeveloping and executing strong marketing campaigns takes a lot of work. In large corporations, entire departments are devoted to this task. For small businesses and sole proprietors, marketing tasks often fall on employees or business owners that wear other hats, too. There is literally not enough time in the workday to accomplish all the promotional tasks that large and small companies wish they could achieve, especially considering the vast outreach opportunities the Internet age presents.

What if I told you that there is a way to do less work but actually reach more people with your company news, products and services? Interested? While I can’t advise you on the best ways to find more money in your budget, I can offer some suggestions developed by others that will give your business a smart marketing advantage. Continue reading