March 14, 2013

Facebook paid sponsored content meets you only halfway

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Photo courtesy of diTii (Creative Commons)

Increase your breadth and depth for greater marketing power

Chris AbrahamAfter reading Disruptions: As User Interaction on Facebook Drops, Sharing Comes at a Cost by Nick Bilton in the New York Times (and Facebook‘s detailed fact check), I thought I would spend $21 for your amusement. I would sponsor three Facebook posts.

For my first, I sponsored a post rather spontaneously and organically to see if anyone might want to join my virtual rowing team, Team Grotto, and join a virtual regatta, the 2013 World Erg Challenge. Why not, right? Continue reading